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Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who What Where,

and this is Second Life, a podcast spotlighting women who have truly inspiring careers.

We're talking about their work journeys, what they've learned from the process of setting aside their

doubts or fears, and what happens when they embark on their second life.

Today on the show, I'm speaking with dermatologist and founder of Dr. Edris skincare,

the one and only Dr. Shereen Idris.

Back in 2018, Dr. Idris became frustrated

by the rising misinformation around skin care

and decided to take matters into her own hands.

She began posting educational Instagram stories. take matters into her own hands.

She began posting educational Instagram stories from her bed

after her days spent practicing dermatology

and her following of nerds, as she lovingly calls them, began grow. Soon one of her followers aptly dubbed her the

pillow talk derm. The name stuck and today she has an audience of over 3 million followers

...