SheerLuxe Success Stories: Emma Bridgewater
SheerLuxe Podcast
SheerLuxe
4.3 • 1.1K Ratings
🗓️ 5 April 2018
⏱️ 32 minutes
🧾️ Download transcript
Summary
Discover the train journey that changed Emma’s life, what it’s really like to build a business with your husband, the ways in which pottery and fashion overlap and what’s next for Emma as the brand continues to evolve.
In this week’s SheerLuxe Success Stories, we’re joined by Emma Bridgewater, queen of cute cups and saucers, and owner of her eponymous pottery empire. With a £17 million turnover and over 200 staff members, there’s never been a higher demand for Emma’s creations – “practical pottery for a relaxed, colourful, mismatched life.”
https://www.emmabridgewater.co.uk/
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Transcript
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| 0:00.0 | Before we start today's podcast, a quick heads up on Shirlux's VIP Club. From restaurants, bars and |
| 0:06.7 | hotels to beauty, wellness and shopping, Shilux partners with some of London's best destinations |
| 0:11.7 | and hottest brands to bring its VIP's exclusive monthly offers. So why not sign up? It'll cost you |
| 0:19.3 | just £5 a month or £50 for the year. Use your card once or twice |
| 0:23.5 | and you'll have made that amount back in no time. Plus, this April, annual sign-ups receive a free |
| 0:28.7 | powder detox edition beauty box worth £55. For more information, visit shirlarksv VIP.com. |
| 0:49.3 | It was in 1984 when looking for a cup and saucer for her mother that Emma Bridgewater decided she was going to create her own. Fast forward over 30 years and the rest really is history. |
| 0:53.3 | Today Emma employs over 300 members of staff and has a business with the turnover of over 20 million. |
| 0:59.7 | She started the business on her own, but today alongside her husband, she's still responsible for all the designs of a brand that has become synonymous with images of an idyllic family kitchen. |
| 1:10.1 | Describing herself as a silhouette that people project themselves into, Emma Bridgewater |
| 1:14.1 | really is every woman's story. |
| 1:16.8 | Welcome to the Shirlux Success Stories podcast. |
| 1:19.6 | In each fortnightly episode, we delve into the stories behind some of the most successful |
| 1:23.1 | entrepreneurs and careers we've seen. |
| 1:25.8 | In this week's episode, we are joined by Emma Bridgewater. |
| 1:29.6 | Welcome Emma Bridgewater to your Sherlock's success story. Take us back to the beginning, 30 years |
| 1:36.0 | ago, and that moment when you saw a gap in the market. I was actively looking for an idea |
| 1:42.0 | for a business. I worked in the run-up to that moment, I should |
| 1:46.1 | explain, that I'd, I worked for two girls not far from here who designed knitwear rather |
| 1:51.2 | successfully. And I left them after 18 months with for me a princely sum of about £300 in the |
| 1:58.0 | bank and a burning desire to start a creative business. So I was cruising |
| 2:03.1 | the shops. I was thinking all the time about what was it going to be. And I thought it was |
... |
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