Sheena Zadeh-Daly: Founder of Kosas Cosmetics

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 10 July 2023

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sheena Zadeh-Daly’s buzzy clean makeup brand, Kosas Cosmetics, has gone viral time and again, and if you’re one of the millions of people who have purchased the brand’s best seller—the Revealer Concealer—or any of its other innovative products, you know why. Today, Kosas products are sold in retailers such as Sephora nationwide and are beloved for their comfortable, weightless feel. Not to mention, they’re clinically proven to make your skin better. But before Zadeh-Daly was creating one of the fastest-growing prestige makeup brands in the U.S., her career looked quite different. After studying biological sciences and working as a microbiologist in a lab—experiences that have certainly helped in the development of Kosas—Zadeh-Daly went on to work in the art world. It was actually there, in a portrait painting class, where she began to think about color not just as paint but also as potential lipstick shades for a makeup brand she’d been secretly dreaming up for years.

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Transcript

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0:00.0	Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who Up Where,
0:11.5	and this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:18.4	We're talking about their work journeys, what they've learned from the process of setting
0:22.0	aside their doubts or fears, and what happens when they embark on their second life.
0:27.8	Today, I'm joined by the founder of Cosa's Shina Zadei Daily.
0:33.2	Cosa's has gone viral time and time again, and if you are one of the millions of people who have
0:38.6	purchased the brand's number one bestseller, aka the revealer concealer, or any of her other
0:45.2	innovative, fuzzy, clean products, you know just how incredible the brand is.
0:51.3	Today, Cosa's products are sold in retailers like Sephora, nationwide, and are beloved for
0:57.2	their comfortable, weightless feel, not to mention the fact that they're clinically proven to
1:01.6	make your skin better. But, before Shina was creating one of the fastest growing prestige makeup
1:08.0	brands in the US, her career looked quite different. After studying biological sciences and working
1:15.7	as a microbiologist in a lab, experiences that have certainly helped in the development of Cosa's
1:22.1	products today. Shina went on to work in the art world. It was actually there in a portrait
1:28.3	painting class where she began to think about color, not just as paint, but as potential lipstick
1:34.6	shades. Shina's story is delightfully surprising. It even includes a stint on master chef, for example,
1:41.8	and I am just so thrilled for you to hear from her today. With no further ado, now, on Second
1:47.9	Life, it's Shina Zeday Daily. Okay, so on this podcast, we like to start at the beginning.
1:56.0	What did you study in school and much more importantly, what did you think you were going to be when
2:00.6	you grew up? In college, I studied biology in my undergrad, and then I did study business in grad
2:07.6	school. But originally, I studied biology in my undergrad and I thought I was going to be a doctor.
2:12.4	Did you have a type of doctor in mind? I was most interested in plastic surgery. Love it,
	...

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