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SaaS Interviews with CEOs, Startups, Founders

She's using her marketplace to fund $1m in ground heating systems in Finland and charging a SaaS Fee

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 6 February 2024

⏱️ 19 minutes

🧾️ Download transcript

Summary

Tarja recognizes that energy in Finland is a hot space. She's launched a marketplace connecting 100 apartment complex owners with 100 providers of energy services like solar and heat. Shes raising a $15m fund to then back these projects that go through her marketplace. Will she get the $15m SPV closed and change the course of energy efficiency before 2025?

Transcript

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0:00.0

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

0:13.5

If you'd like to subscribe, go to getlatka.com. We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool.

0:29.6

It's like a big Excel sheet for all of these podcast interviews. Check it out right now at gitlatka.com.

0:38.4

Guys, Action Energy Marketplace was launched just in fall of 2023.

0:42.7

She's based in Finland.

0:44.1

And as an example, she's launched a marketplace, which connects called a housing project in

0:48.6

Finland that wants to install something like an underground heating system.

0:52.2

She connects that housing unit with all those providers.

0:54.9

She's got a housing, a hundred of these sort of buyers, these housing companies and property

0:58.4

managers on the platform and also 100 providers. They put hundreds of thousands of dollars of

1:02.4

project value through the platform in the first call it four, five, six months here.

1:06.1

The way she makes money is she charges a SaaS monthly fee. Those providers, 100 of them,

1:09.8

pay 29 euros per month. So call

1:11.3

$3,000 a month in revenue. But the real play she's building towards is the fund she's raising.

1:15.3

An SPV of 10 to $15 million euros so that when that provider gets the contract to put in a

1:20.2

million dollar heating unit, ground unit with the housing unit, she can fund it and then sign a contract

1:25.3

with the housing unit as a cash flow stream. We'll see what

1:27.9

happens if she can get that off the ground. Hey folks, my guest today is Tara Tepo. She's the founder of two

1:32.5

companies in the energy and financing area. She co-founded Clean Tech Invest, which is later called

1:36.9

Loudspring, now Eagle Filters. In 2005, that company was listed on the NASDAQ, First North Helsinki

1:42.1

in 2014. She then founded Action Energy Finance

1:45.1

AEF in October 2021. The company focuses on energy asset financing and putting a digital

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