Shaz & Kiks - The Science of Hair Care

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 23 November 2020

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the second part of this Feature, Shaz Rajashekar and Kiku Chaudhuri, Co-Founders of Shaz & Kiks, talk about their different products and the natural elements that go into them.

They teach us about how our hair's root is the most important part of keeping healthy and how their products do that.

They made sure to do extensive research before making any decisions or launching any new products. Shaz and Kiku make sure that they have the science to back up their mission.

They later speak about the future of the company and the different products that they want to release.

Their illustrator and designer are based in Mumbai and deliver traditional work for Shaz and Kiks.

In part 2, we learn more about how the products work, what products are currently offered, and the company's future.

Join us while Ramon Vela interviews Shaz & Kiku and listen to them share the inside story of a brand.

For more on Shaz & Kiks, visit: https://www.shazandkiks.com/

Klaviyo - https://www.klaviyo.com/
Retention Science - RetentionScience.com/SOB

Transcript

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0:00.0	Recorded at Retention Science Studios.
0:08.0	This is not your average entrepreneur or e-commerce podcast.
0:12.0	And he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	We then have a makeup artist.
0:23.9	These are just like, you know, again,
0:27.1	we wanted it to be as natural and organic as possible
0:30.1	and really showcase the best version of an individual's hair.
0:35.3	You know, we want to, you know,
0:36.4	there's not one type of hair that we celebrate.
0:39.2	We just really want to help you get your healthiest hair.
0:43.1	And, yeah, and we want it to be inclusive.
0:45.9	We want it to be, you know, of all ages, of all hair types, of all racial backgrounds.
0:52.4	And that's very much, you know, it's not even something, honestly, that is,
0:56.1	like, I don't know, very conscious conversations that Shaz and I have. You know, we, I think we're
1:01.7	naturally very inclusive people. And so it's, it's not like even something that we have to
1:07.2	so strategically think about. I think it just naturally, knee-jerkly comes from who we
1:11.9	are and how we live our lives and what we want to bring to the brand.
1:19.9	Biggest Q4 we've seen for e-commerce. By now, everyone should be thinking about Q4. It's the biggest
1:26.6	topic of the year. And Mute 6 can make sure
1:29.5	you're prepared. So if you haven't put together your strategy, it's not too late. Mute 6, the agency
1:35.5	with $4 billion in revenue for direct-to-consumer brands, can make sure you're prepared for the
	...

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