Shaz & Kiks - How to Have Natural and Beautiful Hair

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 23 November 2020

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, we interview siblings Shaz Rajashekar and Kiku Chaudhuri, Co-Founders of Shaz & Kiks. The brand uses the founder's Indian heritage to create nutritious beauty care products.

The sisters talk about the influence of their heritage and upbringing. After visiting family in India, they realized their hair looked so much better. The Indian products they used made that possible. That’s when the sisters decided they need to bring these products to America and start their brand.

They talk about how the pandemic hurt their startup. However, they didn’t let that slow them down.

Their previous experience working with brands, suppliers, and production gave them the advantage of bringing their brand to market. For them, it was a matter of starting small and slow.

In Part 1, we hear about the influence, initial hiccups, and some of the science behind their products.

Join us while Ramon Vela interviews Shaz & Kiku and listen to them share the inside story of a brand.

For more on Shaz & Kiks, visit: https://www.shazandkiks.com/

Klaviyo - https://www.klaviyo.com/
Retention Science - RetentionScience.com/SOB

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	We're a beauty brand and we're founded by two sisters, myself and Shaz, your other guest on the show.
0:28.2	And our company is really, our main mission is to create and share the highly nutritious,
0:34.5	handcrafted, beauty care products and rituals that are rooted in our Indian
0:39.1	heritage that nourishes your body and your hair tip to toe inside and out.
0:45.0	And you know, it's really inspired by obviously our Indian heritage, but also our all
0:51.1	of our summers in India where we would go back and we'd visit our family and we would really kind of get entrenched in the culture.
0:57.9	And our main inspiration is our grandmother, our mother's mother, who very much was a big practitioner of Ayurveda, which is one of the world's oldest healing system and really kind of uses the power of plants to
1:10.9	to nourish your body and she would she would handcraft these beautiful you know kind of
1:17.7	nutrient-rich hair care products from her garden from her kitchen she would use
1:22.4	ingredients fresh ingredients from her garden in her kitchen she would hand mix them and
1:26.9	and kind of the, all the
1:29.2	woman in the family and traditionally would be joint family.
1:32.4	So there's multiple, you know, kind of aunties and other grandmothers and cousins.
1:36.7	We'd all get together on a daily basis and we would kind of collectively massage these different
1:42.8	types of Ayurvedic beauty care products into our scalp,
1:46.6	into our body, into our face. And it was a way to not just nourish our outer bodies, but to
1:51.5	really nourish our inner souls.
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	...

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