5 • 145 Ratings
🗓️ 20 November 2020
⏱️ 36 minutes
🧾️ Download transcript
He faces marketing restrictions due to his company's name, plus it’s hard to deliver chocolate in hot summers, and going through FDA regulations and approvals isn’t easy either.
In the beginning, he and his friends put so much sweat equity into the company, but they learned to automate much of the process, which leads to larger margins.
Towards the end of the conversation, he talks about some of his other businesses and how they started. He reflects that he is in love with nurturing and growing a business, no matter what it is.
In part 2, we hear about the company’s struggles, how some of his other businesses started, and his entrepreneurial spirit.
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0:00.0 | Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce |
0:10.9 | podcast, and he's not your average host. This is The Story of a Brand with your host, Ramon |
0:18.4 | Vela. |
0:21.4 | Like, I burn the ships, rather, and I have to make this work. |
0:25.5 | It was, I'm just putting to use all these things that I've been putting it on in my head |
0:29.8 | from a marketing standpoint, from a business standpoint. |
0:32.7 | And, yeah, it's a chop of debt, but I'm still just, I get, I'm, like,'m like playing with things you know it's just like |
0:39.4 | again that clay analogy like it's can you continually just like molding it and testing things out |
0:45.3 | and so um yes it was risque yes marketing and advertising is damn near possible still it's really stressful and |
0:56.2 | but for me it wasn't ever like I don't it wasn't it didn't ever think okay do I |
1:04.1 | do I got to have balls to do this it was just more it was a proofing ground for myself to see if I could do it, if I could do something. |
1:14.5 | And I guess now, for me, it just reinforced the idea that there's something, you can, there's a market for damn near anything. |
1:23.1 | And that gives me the confidence and really excites me about everything else. |
1:28.0 | You know, that's not taboo, that's not risque, that's more traditional, that already has a following. |
1:34.9 | Because I do think that we did kind of carve out our own corner of the world and the market, the Internet, that wasn't there. |
1:42.8 | And that's something I'm really proud of. |
1:46.7 | What do fast-growing direct-to-consumer brands like Brooke Lennon, Chubbies, and Hint have in common? |
1:52.6 | They all grow with Clavio. Clavio is the ultimate marketing platform for e-commerce brands. |
1:58.4 | It gives you everything you need to send memorable, branded emails, |
2:02.5 | text messages, and more so you can build strong relationships that keep your customers coming back. |
2:08.0 | And smart targeting is Clavio's superpower. It's built for creating ultra-specific audience segments |
2:13.7 | using unlimited data from your e-commerce store and marketing stack. |
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