Shark Tank to Petco: How Ben Zvaifler Turned PupBox Into an Exit

The Exit - Presented By Flippa

Technology

5.0 • 420 Ratings

🗓️ 25 August 2025

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Want a quick estimate of how much your business is worth? With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business. You might be surprised by how much you can get for it: https://flippa.com/exit -- In this episode of The Exit, entrepreneur Ben Zvaifler shares his journey from launching PupBox, a subscription box for puppy owners, to selling it to Petco and later starting his new venture, Cloud Water Filters. Inspired by his own struggles as a new dog owner, Ben built PupBox during the subscription box boom, even pitching successfully on Shark Tank—securing a deal with Robert Herjavec and a surge of publicity. Eventually, Petco acquired the company, where Ben spent four years navigating corporate life, scaling during COVID, and hitting earn-out targets. Reflecting on the acquisition, Ben highlights lessons in negotiation, timing, and the importance of clean financials. He also shares candid advice for entrepreneurs: secure multiple offers, prepare thoroughly for earn-outs, and understand the corporate dynamics you’re stepping into. After Petco later sold PupBox to FabFitFun, Ben moved on to disrupt another space—water filtration. His new startup, Cloud Water Filters, offers a connected reverse osmosis system that not only purifies but also tracks water quality and usage. Ben’s story underscores the resilience needed in entrepreneurship: survive the lows, learn from each exit, and use that experience to build bigger and bolder ventures. -- Ben Zvaifler is the Co-Founder and CEO of Cloud Water Filters, a consumer hardware company delivering clean, alkaline drinking water through smart, sensor-enabled filtration systems. With a background in building direct-to-consumer brands, Ben is passionate about using technology and design to elevate everyday experiences. Previously, Ben co-founded PupBox, a subscription service for new puppy owners. PupBox was featured on Shark Tank, highlighted as one of the most disruptive DTC brands by the International Advertising Bureau, and acquired by Petco Animal Supplies in 2017. Website: https://www.cloudwaterfilters.com/ Ben on LinkedIn - https://www.linkedin.com/in/benzvaifler/ -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Transcript

Click on a timestamp to play from that location

0:00.0	Before we get into the exit today, I want to talk about the certified M&A advisors that are on Flippa.
0:06.1	If you are an operator right now running a business and you're thinking about exiting,
0:10.8	you are going to want to get a free online business valuation on the exit landing page.
0:16.7	Without a doubt, it is the smartest thing you can do to start a process and get yourself organized.
0:23.0	So you're going to go to the URL, flippa.com, slash exit, to check out more, and let's jump into
0:28.1	the interview.
0:29.2	Below and welcome to the exit presented by Flipup, the number one platform to buy and sell online
0:34.2	businesses.
0:35.2	Flipa manages over a billion in deal value annually and combines
0:39.4	expert buy and sell side advisory with its market leading valuation tool, deal room,
0:43.9	off market offering, market insights, an AI-based deal-by-deal matching engine. Now for the exit.
0:50.9	The exit is a 30-minute podcast featuring awesome entrepreneurs who have been there and they
0:54.8	have done it. The exit talks to operators who have bought and sold businesses of all different sizes.
1:00.3	You learn how they did it, why they did it, and get exposure to the world of exits. It's a world
1:05.1	occupied by a small few, but accessible to many. On this episode of theit, I sit down with Ben Zweifler.
1:11.5	He's a fantastic serial entrepreneur, and we unpack a lot in this episode.
1:16.4	And not only do we unpack his acquisition, but we talk about his experience on Shark Tank.
1:21.8	That's right.
1:22.8	He talks through the entire detailed step-by-step process of how he got onto Shark Tank and what it was
1:29.0	like the day of and the night before and everything. And this is a fantastic, just overall story
1:35.4	end-to-end of going on Shark Tank through to getting acquired shortly thereafter. And my favorite part
1:42.6	of this interview, not only is the Shark Tank conversation
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Exit - Presented By Flippa, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Exit - Presented By Flippa and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.