From Hype Beast Radio, I'm Jeff Staples, and this is the business of hype, a show about creative entrepreneurs, brand builders, innovators, and the realities behind the dreams they've built.

I am really excited for this week's episode of The Business of Hype because we address one of the biggest questions I get from young designers and creatives, which is, how do I get my brand out there? How do I get customers?

And while I can give you a sort of generic 90-second answer, it's just far too complicated to explain everything quickly and succinctly. But this

week's guest has lived, breathed, sweated, and bled through the fashion industry, and

specifically the sales and marketing side, with experience

that runs decades long. So the insight that she will share will be amazing to hear firsthand.

Secondly, what's really special about her is that she has now taken all that gained wisdom

and created something entirely new to give back to her community.

We're going to drop knowledge on fashion, retail, the ever-evolving shift from wholesale to direct

consumer models, and also work ethic, motivation, being prepared, and providing an opportunity

for others. We live in a world where we make, make, and make,

and often forget that in that process,

we also need to figure out ways to share and share that love.

Any opportunity this week's guest was given,

she took it and created something of more value out of it.

And now she's ready to give back and pave a path for many others.

Get ready for the one and only Sharifa Murdoch.

My name is Sharifa Murdoch.

I'm co-owner of Liberty Fair's trade show, trade show, Cabana and Capsule, and

owner of Envision Festival.

Okay.

So you co-own three things and you fully own one thing.

...