From Hype Beast Radio, I'm Jeff Staples, and this is the Business of Hype, a show about creative entrepreneurs, brand builders, innovators, and the realities behind the dreams they've built.

There are a lot of different approaches to starting a business.

Some see a huge pie and want to get in on the action.

Some want to make a name for themselves and stand side by side with other greats.

Some are using the blueprint others first laid down,

and others try to find their own unique take on an already

cluttered market. But this week's guest on the business of hype, man, I have loved his

business since day one. I'll tell you a little backstory. When I was in college, I was broke.

Actually, I was worse than broke. I was in debt badly.

And worse yet, living in New York City.

Therefore, my main source of food was a place called Graze Papaya.

Now, some of you listening who have lived in New York might know about this place.

It's a hot dog spot with an ongoing quote unquote recession special, which features 99 cent hot dogs.

I would take five bucks, get five hot dogs, and that was my lunch and dinner.

But here's the genius of the business.

They also sold a $3 papaya flavored drink that was super sweet and delicious.

Now, I couldn't afford that, but I knew that there was nothing better to wash down

a salty dog than that papaya drink. And it dawned on me. The money here being made was not by the

hot dogs. It was by the drink. They probably break even or even take a loss on those hot dogs,

but can you imagine the profit margins on that papaya drink?

Another example of an amazing business, inkjet printers. You know you can buy an inkjet printer

now for less than 80 bucks? It will scan, fax, record voicemail, email, make photocopies, and of course,

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