From Hype Beast Radio, I'm Jeff Staples, and this is the business of hype, a show about creative entrepreneurs, brand builders, innovators, and the realities behind the dreams they've built.

Each episode of the business of hype is a bit of a time capsule and the lesson bundled neatly into approximately one hour of conversation.

Now, I say it's a time capsule because over the course of five seasons, these episodes often become a marker on a timeline as our guests continue onward into their stellar trajectories. And it's safe to say that this episode will serve as one brief moment on a compelling timeline for the boundless talent that is Tremaine Emery.

Now, you may not instantaneously know the name, but you certainly know the influence and the vision of denim tears.

Part of me cringes to try and validate him through his peer affiliations, even though there are so many amazing ones.

So just understand this.

You are about to share an hour of your time with a compassionate, wise, curious, and inspiring individual

who has not given in to circumstances that could and should stifle others.

But instead, he embraced his individuality and shared it with the world.

So sit up in your chair, perk up on the train, and stop what you're doing and pretend

Nas just dropped ether.

You'll understand that more later.

And now give your undivided attention to Mr. Tremaine Emery, also known as denim tears.

So, this has been a long time coming, a lot of coordination, but we finally made it happen.

We are in Los Angeles now, your new home.

Tell us who we have in the studio.

My name is Tremaine Emery.

And what do you do, Tremaine?

Um, currently, currently. I wish you saw the gesture on it so you just like shrug i do

storytelling for myself i do storytelling with a side and i do storytelling with artists and brands

sometimes yeah so storyteller?

Yeah.

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