Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and

brands to learn their stories, what makes them tick, and tips and tricks that make a difference.

Hello and welcome back to another episode of your brand Amplified and I am

Anika Jackson here with Shannon Peel.

Shannon, you have very many appealing platforms that you use to talk to people about

brand strategy and a number of other things so I'd love for you to introduce yourself a little bit and talk about your journey to becoming a brand strategist.

Sure. As you said, my name is Jan Piel. My company is called market a feel. I have a digital magazine called Appealing, which is filled with stories to help people find solutions to creating an appealing life career or business. I have a

podcast myself called Grand Appeal, Brown Storytelling in the

digital age, and I have a blog called Unpeeled and yes I do go over for it with the peal.

Now my logo is even an apple peal.

But when you have a last name like Pio, which is a noun,

and a verb, yeah.

Absolutely.

Use what you got.

So how did you get into brand strategy and storytelling?

Well, it's really kind of a long convoluted way of getting there.

So the short answer is I brought together all my experience in sales, marketing, advertising, and started market

a field, basically thinking, oh, I'll get five clients and I'll just do some work for each

one of them one day a week, and that just didn't happen.

So I've been kind of struggling and foundery, wondering out where my spot is, where do I belong.

And in the journey of finding my purpose, I realized story is what I'm about.

Like I started writing novels when I turned 40.

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