Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and

brands to learn their stories, what makes them tick, and tips and tricks that make a difference.

I am thrilled this week on your brand Amplified

to have Pamela Wilson, who is an expert in copywriting,

branding, everything for your online business.

And I, you know, I know I'm going to learn a lot today.

A little side note, I have an online course that I was like trying to push out, just redid and want to push out so I'm actually your ideal audience today along with so many people who are listening so Pamela thank you so much for coming on the show.

I am really excited to be here and I can't wait to hear about that course.

So let's make it happen.

Fantastic.

So first, I'd love for you to share a little bit about your story and how you got into consulting and consulting in your niche. Yeah, well I have I'm celebrating 30 years in business this year, so I've been doing this for a long time, always in the marketing space. That's where I've been all throughout my career. And I brought my business online in 2010 and sort of fell into what a lot of us fall into, which is we're earning a great living offline in our careers or in our offline businesses and then we come online and suddenly we need to kind of package it up and supposedly sell it for $395 or whatever. So I went through some years kind of trying to figure out how to make that math work. And since I figured it out I've been kind of on a mission to help people who are in the online space and who are truly experts to be able to make a really great living with that expertise online.

So that's kind of my passion at the moment and digital marketing of course all the digital marketing things we get to use all those tools to make that happen.

Yeah, absolutely.

So what was the disconnect you were seeing?

Because I know one of the things that you do is the offer accelerator.

Yes. And that you have a lot of passion behind it. Yeah, definitely. Yeah, and honestly I think the best online offers happen because you feel this need to almost like right a wrong.

So what I saw was a lot of people who, well two things were happening really.

First of all they came online and they got this messaging that you have to create low ticket offers and to send people up a value ladder and have a product that's $17 and $97 and just this and you know human beings don't necessarily behave that way right a lot of people are looking for a solution and they don't want to buy your $17 version of the solution they actually just want to get help from you. And so I have been kind of on a, you know, I kind of have this passion to help people create these higher value offers that actually solve problems. But the other kind of concurrent thing that happened to me is I I used to work for copy blogger I don't know if you know that business but they were really when they started out especially an industry leader in content marketing.

And I wrote two books about content marketing,

the master content series.

And I was kind of teaching content marketing

and kind of known as an industry leader on the topic of content marketing. And when I discovered when I started really working with people one on one and coaching them is people have this idea that creating content was their business.

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