Welcome to your brand amplified, the podcast where we interview marketers, publicists, and

brands to learn their stories, what makes them tick, and tips and tricks that make a difference.

I am thrilled today to welcome and tips and tricks that make a difference.

I am thrilled today to welcome to your brand

amplified, an amazing guy who has written a really

interesting book that I think a lot of us

will get a lot of value out of including myself

Mark Young CEO of Rise Agency. Thank you for coming on today. Oh yeah I can thank you so much I appreciate

the invite. Absolutely so So you're an entrepreneur, educator, author, philanthropist,

travel nut. We share a lot of the same qualities, so I love that. And I really would love, there are so many topics we could talk about.

You know, there's so much in marketing and all the different things that you do,

but I really want to get to learn more about you and have our audience learn from you how you got into that field and then we'll get into your book.

Outstanding. So I mean I'll give you a little bit about me, although I really don't find me being that interesting topic. But as you mentioned, I am the CEO of Rise Agency and we're actually a consumer facing agency that does mostly direct to consumer marketing but also some brand work.

Really for the most part, the house and beauty space space that's really where we have our best stories and our best wins but we work with brands from all different all different places and really try to get into with our brands and on that point for the

branding what I say is that too many people are busy talking about themselves and

they're too busy looking for sales and they're too busy doing all of these types of things. And of course that's what we do in business, right? We look for sales. We try to close deals. But I will say that date your clients, the book that I've recently published, is kind of a look at how to make sure that we're out

closing sales but doing it and what I focus on, I tell people to value the relational over the

transaction. And that is, you know, the entire value the relational over the transactional.

And that is, you know, the entire premise behind this book, which is the way I run this agency and the way our team knows to follow

as well is we deal with our clients in the context of relationship because that's they're

human right every client that comes to us as an entrepreneur of some some nature

typically and they've got fears and they have concerns and they have cash flow restraints and they have got fears and they have concerns and they have

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