Shane Smith

Tetragrammaton with Rick Rubin

Rick Rubin

Society & Culture, Arts, Philosophy

4.6 • 908 Ratings

🗓️ 2 October 2024

⏱️ 139 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Shane Smith is a journalist, and he is the founder and Executive Chairman of international media company VICE Media. Since 1994, Smith has transformed VICE from a small, Montreal-based youth magazine into a global multimedia empire, spanning digital platforms, television, film production, and creative services. As a journalist, Smith has reported on the field in conflict zones including North Korea, Iraq, and Liberia. He grew VICE Media into a platform known for its cutting-edge content, earning critical acclaim and coveted partnerships. Honored for his work on VICE on HBO, Smith is the recipient of the 2014 Emmy Award for Outstanding Informational Series or Special, and he was recognized as the Cannes Lions Media Person of the Year. ------ Thank you to the sponsors that fuel our podcast and our team: Squarespace https://squarespace.com/tetra Use code 'TETRA' ------ Vivo Barefoot http://vivobarefoot.com Use code 'TETRA' ------ LMNT Electrolytes https://drinklmnt.com/tetra Use code 'TETRA' ------ House of Macadamias https://www.houseofmacadamias.com/tetra Use code 'TETRA'

Transcript

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0:00.0	Tetrogrammaton
0:02.0	Tetragrammaton
0:05.0	Tetragette
0:06.0	I made up the very first issue of whatever became vice.
0:26.6	What was it first?
0:29.6	Well, that's a long, complicated question to answer.
0:33.6	It was a black culture magazine called Nuit Defique in Montreal, and they figured they could get
0:45.2	more money if they did an English language as well as a French language one. So that was called
0:50.4	Voice of Montreal. A guy named Sirouush Alvey started it straight out of rehab.
0:57.8	How do you mean Sirush?
0:59.3	Well, after the, I came back from my brother's wedding.
1:01.5	I was living in Greece.
1:02.6	I just came from now.
1:04.3	And my friend Gavin at the time had become comics editor.
1:09.5	He's like, oh, this guy Shane would be great.
1:12.5	So I came down, met them.
1:15.1	And that was just sort of this weird mag that wasn't that great.
1:19.5	And then we slowly took it over, did a lot of hip hop,
1:25.0	and we became sort of a street mag.
1:28.3	I see.
1:29.3	At some point I was like, well, you know, why isn't anyone reading my genius, you know?
1:35.3	And they're like, well, we have to print more copies.
	...

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