Shaklee - How Shaklee is Revolutionizing Community-Driven Health

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 20 December 2024

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, I had the pleasure of speaking with Roger Barnett, Chairman and CEO of Shaklee, a company that has been transforming health and wellness for over 65 years.

Roger shared his incredible journey of acquiring and growing Shaklee, his dedication to purpose-driven business, and how Shaklee’s innovative approach to prevention is changing lives globally.

We dove into his vision of creating a sustainable business that not only provides superior products backed by clinical proof but also empowers communities to live healthier and more fulfilling lives. This conversation is packed with insights into leadership, innovation, and the impact of building a purpose-driven brand.

Key Moments in the Podcast:

* The personal story that led Roger to focus on prevention and health as a lifelong mission.

* How Shaklee’s community-driven business model delivers better health outcomes and fosters lasting connections.

* The importance of clinical proof and quality in Shaklee’s products, from personalized nutrition to eco-friendly home solutions.

* Roger’s vision for the future of health, including the role of cellular health and personalized solutions.

* Advice for entrepreneurs on building long-term value and creating businesses that align profit with purpose.

💡 Join me, Ramon Vela, in listening to the episode to discover how Shaklee is making a difference in people’s lives and leading the way in health and wellness innovation. You don’t want to miss this inspiring conversation!

For more on Shaklee, visit: https://us.shaklee.com/

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.

Plus, don’t forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

Today’s Sponsors:

Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand Increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.

Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story

Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.

Transcript

Click on a timestamp to play from that location

0:00.0	In this episode, I had the pleasure of speaking with Roger Barnett, chairman and CEO of Shackley,
0:06.6	a company that has been transforming health and wellness for over 65 years.
0:12.6	Now, we discussed a wide range of topics, including how his products are backed by clinical proof,
0:18.5	but for me, two things really stood out.
0:22.7	From an entrepreneurial perspective,
0:27.9	one of the most powerful lessons that Roger shared is the importance of finding a business model with longevity. Now, he talked about the concept of compounding growth. Now, I understand compounding,
0:35.2	but I never really heard it in this way. He said, focusing on building something that has a runway for decades, not just years.
0:43.3	And he put it beautifully.
0:45.3	He said, instead of aiming for quick wins, invest in industries with guaranteed growth like health and wellness,
0:52.3	where the impact can multiply over time.
0:56.0	It's really a reminder of how sustainable success comes from playing the long game.
1:01.0	That to me was priceless, that did bit of advice or wisdom.
1:06.0	From a consumer perspective, I really love how Roger highlights the transformative power of community in health and
1:12.6	wellness. Now, I've covered this in other episodes, but I really love the way he talked about it here.
1:18.6	He mentioned about having a supportive network, whether it's a friend, a family member, or a group,
1:23.5	and how it can make all the difference in achieving better health outcomes. As a matter of fact, he talks about a report that says that his company is the only one in the world
1:32.1	that has clinical proof showing that their community marketing approach delivers better health
1:38.1	outcomes. That's how serious they are around building the community, and I really found that
1:43.7	to be really interesting.
1:45.1	It showed me it's not just about products, it's about creating a brand and a shared journey
1:49.8	where small, consistent changes lead to big results over time. And his advice, of course,
1:55.1	was start small, but start with someone. It's key to making lasting change in your health and wellness.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.