Genexa - How Two Dads Took on Big Pharma to Create Change

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 12 December 2024

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

I had an amazing conversation with David Johnson, the CEO and Co-founder of Genexa, a brand that's revolutionizing the pharmaceutical industry with clean, effective medicine.

David’s journey is one of resilience and purpose, fueled by his passion for providing families with better options. From building the first organic-certified over-the-counter medicines to tackling the giants of the pharmaceutical world, his story is both inspiring and practical.

If you’ve ever wondered what it takes to disrupt an industry while staying true to your values, this episode is for you.

Key Moments in the Podcast:

* How two dads with no background in pharmaceuticals decided to clean up the medicine aisle.

* The challenges of replacing artificial ingredients with clean, natural alternatives while maintaining FDA standards.

* Why Genexa products are now found in major retailers like Walmart, CVS, and Whole Foods.

* The importance of building a people-focused brand that listens to its customers.

* David’s advice for entrepreneurs facing big challenges is to stay focused, be passionate, and always remember why you started.

💡 Join me, Ramon Vela, in listening to the episode and learn how Genexa proves that medicine can be clean, effective, and better for everyone. You won’t want to miss this conversation!

For more on Genexa, visit: https://www.genexa.com/

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.

Plus, don’t forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.

Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story

What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.

Transcript

Click on a timestamp to play from that location

0:00.0	If you've ever wondered what it takes to disrupt an industry while staying true to your values,
0:04.6	this episode is for you.
0:07.0	I had an amazing conversation with David Johnson.
0:10.3	He's the CEO and co-founder of Genexa.
0:12.9	And this is a brand that's revolutionizing the pharmaceutical industry with clean and effective medicine.
0:20.0	His journey really is one of resilience and purpose fueled by passion for providing families
0:25.8	with better options.
0:27.7	In the story, he tells us about building the first organic certified over-the-counter medicines
0:33.8	to tackling big pharma.
0:36.6	Really, it is inspiring as it is practical.
0:40.3	He tells us how it all started with two dads with no background in pharmaceuticals, deciding
0:45.3	to clean up the medicine aisle.
0:47.2	He talks about replacing artificial ingredients with clean, natural alternatives while
0:52.1	maintaining FDA standards.
0:55.0	He tells us about getting into retailers like Walmart, CBS, and Whole Foods.
1:00.0	And then of course, he provides some entrepreneurial advice about how to tackle big challenges,
1:06.0	how to stay focused, how to be passionate, and how to always remember why you started. So join me, Ramon
1:13.6	Bella, as we listen and find out how GenXA proves that medicine can be clean, effective, and better
1:20.3	for everyone. So let's grab a cup of coffee, sit back, and enjoy this interview.
1:41.5	Hey everyone, this is Ramon Bella, and this is another episode of the story of a brand.
1:45.2	Like always, we have an amazing guest and founder that we're going to feature on today's show. But before we do, hi, I speak to hundreds of founders and CEOs of
1:51.4	CPG brands each year, and they are facing unprecedented challenges from changing consumer behavior,
	...

Please login to see the full transcript.

Previous episode

Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.