The Zero Proof - From Blog to Brand: Building a Non-Alcoholic Empire

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 20 December 2024

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, I had the pleasure of speaking with Sean Goldsmith, Co-founder and CEO of The Zero Proof, a trailblazer in the non-alcoholic beverage space.

Sean shared his journey of turning a personal decision to abstain from alcohol into a thriving business that’s reshaping how people socialize and enjoy beverages without compromise.

We explored the rise of non-alcoholic options, the challenges of building a marketplace and brand, and how Sean’s team makes premium non-alcoholic drinks accessible and exciting. Whether you’re curious about non-alcoholic trends or interested in entrepreneurial insights, this episode is a must-listen!

Key Moments in the Podcast:

* How Sean’s decision to stop drinking inspired The Zero Proof’s creation and mission.

* The challenges of building a marketplace for curated non-alcoholic products.

* How The Zero Proof helps customers find their perfect drink through innovative curation and education.

* Insights into the growing non-alcoholic beverage industry and its impact on social habits.

* Sean’s advice for entrepreneurs: focus on unit economics, gross margin, and scaling smartly.

💡 Join me, Ramon Vela, in listening to the episode and learn how The Zero Proof is leading the way in this exciting category. Whether you’re a non-drinker or just curious about the possibilities, this conversation offers something for everyone.

For more on The Zero Proof, visit: https://thezeroproof.com/

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Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.

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SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above.

Transcript

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0:00.0	I had an amazing conversation with Sean's Goldsmith, co-founder and CEO of the Zero Proof.
0:06.0	Now, Sean's journey as an entrepreneur and innovator in the non-alcoholic beverage space is packed with lessons for both founders and consumers, and here's a couple of them that really stuck out to me.
0:18.0	For one, from an entrepreneurial perspective, Sean talks about the
0:22.8	importance of getting the basics right, be obsessed with unit economics and gross margin. He emphasizes
0:30.8	knowing your cost inside and out to build a business that's both scalable and sustainable.
0:40.2	It's such great advice, especially when you're navigating an emerging market like non-alcoholic beverages. From a consumer standpoint,
0:48.1	Sean highlights what makes a great non-alcoholic drink. This was interesting because I've
0:53.8	covered a few brands and I never
0:55.5	really heard it this way. It's about the complexity and sophistication. So whether it's a subtle
1:01.8	bitterness or that spicy kick, these little interruptors as he calls them create a drink
1:08.0	that feels like the real deal. So it's not just about skipping alcohol.
1:11.6	It's about having an experience that's just as satisfying and social.
1:16.6	I think these insights really capture the balance between the challenges of building a new category
1:21.6	and meeting the growing demand for elevated alcohol-free options.
1:26.6	So if you're as intrigued as I am, I know you're going to love
1:30.8	this episode. I hope you enjoy. Hey everyone, this is Ramon Vela, and this is another episode of the story of a brand.
1:49.8	Like always, we've got an amazing brand and founder that we have on the show that we're going to feature.
1:55.6	But before we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year, and they are facing
2:03.4	unprecedented challenges from changing consumer behavior, inflation, election year anxiety,
2:10.3	the cost of capital, and more.
2:12.4	However, finding an experienced knowledgeable advisor shouldn't be challenging. And that's why I'm personally
2:19.2	recommending that you reach out to Compass Rose Ventures, whether you're looking for help
	...

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