Shabby Chic - Making Shabby Chic Accessible to Everyone
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 8 May 2021
⏱️ 36 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix and Rockerbox.**
In the second half of this Feature, we sit back down with author, designer, and entrepreneur Rachel Ashwell.
Originally from England, Rachel Ashwell always had a “shoot at the hip” type of personality. Starting from a small store in Santa Monica, Rachel Ashwell built Shabby Chic into an iconic brand.
As discussed in her books, such as “Rachel Ashwell's Painted Stories: Vintage, Decorating, Thoughts, and Whimsy,” Rachel lives and breathes creative design.
Although not only creative, she also pushes boundaries within the business world. Such as her collaboration with Walmart, where Rachel creates designs that are accessible to everyone.
In part 2, we discuss: Being awestruck with other entrepreneurs; Continuously diffusing your brand through design standpoint; Design collaborations; The importance of being transparent with others; Shabby’s Chics newest clothing lines; The future of Shabby Chic; and so much more.
Join Ramon Vela and Rachel as they break down the inside story on Rachel, the person, and Shabby Chic, the brand.
For more on Shabby Chic, visit: https://www.shabbychic.com/
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: mutesix.com/storyofabrand
*
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Transcript
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| 0:00.0 | Recorded at Mute 6 Studios. This is not your average entrepreneur or e-commerce podcast, |
| 0:11.7 | and he's not your average host. This is the story of a brand with your host Ramon Vela. |
| 0:21.6 | It's interesting when you do these line extensions, |
| 0:24.1 | because obviously, again, for a brand that's been around, |
| 0:26.5 | and such a specific brand, |
| 0:29.2 | I mean, the funny thing about Shabby Shik is there's a whole group of people |
| 0:35.4 | that don't even realize it's a brand. |
| 0:36.9 | They just think it's a description of a style. |
| 0:39.7 | Yeah. And there's a very specific aesthetic that people associate with shabby chic. It's feminine, |
| 0:45.4 | it's flowery, it's lacy, it's white as well. Lots of whites in the world of shabby chic. So because |
| 0:52.7 | it has such a DNA, it's not, I wouldn't say easy, |
| 0:58.1 | but when we do these extensions, it's kind of like a no-brainer. You know, it's not like I'm going to do |
| 1:02.1 | like a black suit, you know, that's, that would never even be a thought. So when you look at |
| 1:06.3 | those, the clothes, yes, they're very much got the DNA of Shabby Sheet. But in saying that, because I've |
| 1:11.5 | been around so long and I've got such a wonderful, loyal fan base, it's obviously very important |
| 1:18.5 | if you want to keep your company growing to speak to all the next generations as well. This episode is brought to you by Rockerbox. |
| 1:30.0 | Now, we all know that the moment you go beyond advertising on Facebook and Google, things get messy. |
| 1:36.7 | Rockerbox is here to solve this problem for you. |
| 1:39.8 | Now, as you start to test hard-to-track channels like direct mail, linear TV, podcasts, and |
| 1:45.1 | OTT, Rockerbox is there to save you and being your single source of marketing truth. |
| 1:51.2 | Rockerbox works with leading D2C brands like Tula, Figs, and Tracker Smith to help them centralize |
| 1:56.6 | all their online and offline marketing spend, deduplicate conversions, |
... |
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