Shabby Chic - From Fearless Life to Iconic Brand
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 8 May 2021
⏱️ 32 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix and Rockerbox.**
In the first part of this Feature, we sit down with Rachel Ashwell. Rachel is an author, a creative, and an entrepreneur.
From the fearlessness and fearfulness of growing a brand, Rachel talks about the importance of moving forward and overcoming obstacles.
With her brand Shabby Chic, she exemplifies just that. As a mother and entrepreneur, Rachel created Shabby Chic with a fearless perspective going from start-up to a lifestyle brand that covers everything from vintage furniture to fashionable clothing.
Join Ramon Vela and Rachel as they break down the inside story on Rachel, the person, and Shabby Chic, the brand.
In part 1, we discuss: Rachel’s mentor experience; Talking about entrepreneurial fearlessness; Time management; Following through with your creative vision; Creating a routine that meshes your personal and entrepreneurial lifestyles, and so much more.
For more on Shabby Chic, visit: https://www.shabbychic.com/
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: mutesix.com/storyofabrand
*
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Transcript
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| 0:00.0 | Recorded at Mute Six Studios. |
| 0:07.6 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.7 | And he's not your average host. |
| 0:14.1 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.4 | So I consider myself primarily a creative person, but I'm also a business owner. |
| 0:27.9 | So, you know, that's quite a balance. |
| 0:30.8 | So that's who I am. |
| 0:31.8 | And then Shabby Sheik really has become over its 32-year life a lifestyle, even though it's really centres around |
| 0:42.1 | product that I design, whether it's all in the home furnishings industry, although we have |
| 0:46.7 | also spread into apparel and some other categories too, but people think of me as the home |
| 0:52.0 | furnishings industry. |
| 1:00.9 | And so even though it's in that, there's products, obviously, in my stores, and as you say, |
| 1:06.0 | in these line extensions and other stores, it really is a lifestyle and a philosophy. And my mantra is beauty comfort function. |
| 1:09.5 | And whether it's a product that I design and people purchase, |
| 1:14.6 | or whether it's how they live in their own homes, |
| 1:17.6 | and even falling into relationships, actually, |
| 1:21.6 | it all kind of is a philosophy around things in your life |
| 1:26.6 | that really serve a purpose. |
| 1:34.1 | This episode is brought to you by Rockerbox. Now, we all know that the moment you go beyond |
| 1:40.3 | advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem |
| 1:46.6 | for you. Now, as you start to test hard-to-track channels like direct mail, linear TV, podcast, and |
| 1:53.1 | OTT, Rockerbox is there to save you and being your single source of marketing truth. |
... |
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