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The Story of a Brand

Chubby Snacks - On a Mission to Make Better For You Snacks

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 10 May 2021

⏱️ 32 minutes

🧾️ Download transcript

Summary

**This episode is brought to you by MuteSix, Omnisend, and Repeat**

 

In the first part of this Feature, we sit down with Dillon Ceglio, Founder and CEO of Chubby Snacks, a plant-based or nut butter and jams company.

Dillon had worked in digital marketing and consultancy when he saw an opportunity to reimagine the PB & J.

Today he talks about how he started Chubby Snacks in 2020 and how both inspiration and difficulties were a part of his journey from day one.

In part 1, we discuss the following: People who supported and believed him; Overview of the brand; How everyone wants to be healthy; How was his early career; The story behind the business; Why they picked PB and J; How relying on workspace helped him; How pandemic affected the company; What trends he noticed in the pandemic; and so much more.

Join Ramon Vela and Dillon as they break down the inside story on The Story of a Brand.

For more on Chubby Snacks, visit: https://www.chubbysnacks.co/

*

OUR PODCAST IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

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*

This episode was brought to you by Repeat.

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Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Mute 6 Studios.

0:07.6

This is not your average entrepreneur or e-commerce podcast, and he's not your average host.

0:14.3

This is the story of a brand with your host, Ramon Vela.

0:21.2

We know how the trends are moving.

0:23.2

People are reading labels more.

0:24.7

They're looking at ingredients.

0:26.0

They want to feed themselves better foods.

0:28.2

They want to feed their kids, better foods.

0:30.4

And what better place to start than snacks,

0:32.7

specifically a product that everybody knows and everybody eats.

0:37.1

So, yeah, I mean, you know, it's pretty self-explanatory in terms of what the product is,

0:43.3

but obviously what goes into it's what's important.

0:46.1

You know, obviously we try to be as transparent as possible in regards to what we are putting in the product.

0:51.5

Minimal ingredients is really the main part of our focus here.

0:55.0

And then again, like the convenience aspect of it, you know, our target market is health-conscious

1:00.6

shopping parents that have active kids. Obviously, it extends far out from there, but those are the

1:05.7

people that are in mind for us. And we know how dedicated they are to their kids and, you know,

1:10.7

raising healthy kids.

1:11.9

And obviously a lot of that comes with losing a lot of time during the day for whatever you

1:16.0

have to do to make sure the family's okay.

1:17.9

And so being able to just save you 20 minutes from having to make a couple of PV&Js for your

1:22.5

kids and knowing that the ingredients that you're feeding your kids are really good, obviously is a bit of a win for us.

...

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