Seth Godin, Why Employee Productivity Is at a 70-Year Low and How to Fix It | Leadership | YAPClassic

Young and Profiting with Hala Taha

YAP Media Network | Hala Taha

Business, Entrepreneurship, Marketing

4.8 • 1.5K Ratings

🗓️ 25 October 2024

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

Seth Godin led 300 volunteers across 40 countries to build The Carbon Almanac, a comprehensive almanac on climate change. All these people worked hard for free not because of an efficient assembly-line structure, but because of Seth’s human-centric approach to work. He offered them dignity, fostered a sense of agency, and created the right environment for people to connect with meaningful work. In this episode, Seth explains why traditional work models are leading us on a “race to the bottom.” He also shares how to build high-trust teams that foster creativity and lead with significance. In this episode, Hala and Seth will discuss: - Why work isn’t working anymore - Industrial Capitalism vs. Market Capitalism - How to rise by racing to the top - Why turnover is a good thing - How to create a culture of significance - What jobs will be taken away by AI - The four kinds of work - Why high-trust, high-stakes work is the future - Creating real agency and dignity at work - Why you can’t treat people like a resource - And other topics… Seth Godin is one of the top marketers of our generation. He is a renowned author of dozens of international bestsellers. Seth has founded several successful companies, including Yoyodyne, which he sold to Yahoo for $30 million. He also founded the altMBA, an online leadership workshop, The Carbon Almanac, a project focused on climate change, and Squidoo, one of the internet’s early popular community platforms. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. He was also inducted into the Marketing Hall of Fame in May 2018. Connect with Seth: Seth’s Website: https://www.sethgodin.com/ Resources Mentioned: Seth’s Book, The Song of Significance: A New Manifesto for Teams: https://www.amazon.com/Song-Significance-New-Manifesto-Teams/dp/0593715543/ The Carbon Almanac: https://thecarbonalmanac.org/ LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset. Productivity, Work-Life Balance, Work Life Balance, Team Building, Motivation, Mindset, Manifestation, Time Management, Life Balance, Goal Setting, Goals, Resolutions Leadership, Productivity, Networking, Goal Setting, Time Management, Problem Solving, Decision Making, Leadership Skills, Strategic Planning, Mindset, Time Management, Team Building. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Yep, gang. I hope you enjoyed my interview with Seth Godin earlier this week, which was all about strategy and entrepreneurship. I highly recommend if you haven't heard that one to go back to Monday's episode and listen to it now.
0:24.7	Seth has given us so many wonderful insights over the years that we decided to give you a double dose of him this week.
0:30.6	We are replaying my second interview with him from May of 2023, which focused on productivity.
0:36.5	Seth is not only one of the top marketers of our generation,
0:39.8	but he's also the founder of the Carbon Almanac, a project that's focused on climate change.
0:44.8	He led a team of 300 volunteers across 40 countries to build the Almanac. That was a massive
0:50.0	undertaking that highlighted Seth's human-centric approach to work.
0:59.3	We use this project as a jumping-off point for a fascinating conversation on how the nature of work is changing and why we need a new way of measuring human productivity.
1:04.5	Seth argued that traditional work models have encouraged us to participate in a race to the
1:09.3	bottom, one in which we work more hours,
1:11.9	we make things faster and cheaper to maximize profit. But Seth believes what we really should
1:17.3	be engaged in is a race to the top. This new model of work is all about generating value,
1:22.9	fostering creativity, and giving our coworkers and employees a sense of agency and respect. Now, I think this is
1:29.1	something that we can all align to. This is a super inspiring conversation that you'll love,
1:33.7	and it starts now. So let's dive right in and set the stage for everyone. You have a book called
1:43.1	The Song of Significance. And based on your
1:45.7	research and your own personal opinion, let's talk about why work isn't working anymore.
1:51.3	Well, you have to have been living under Iraq to realize, to not realize that we've had a pandemic,
1:57.3	that lots of people have quit their job, that we're working from home, that employee satisfaction
2:02.4	is way down. The productivity is lower than it's been in 70 years of measuring it. Why is all
2:08.0	of that happening? And the reason it's happening is we built work around industrialism,
2:14.0	the assembly line, making cars, having bosses, churning stuff out, being a cog in the
	...

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