Seth Godin: How to Build a Business Strategy That Actually Works | Business | E313

Young and Profiting with Hala Taha

YAP Media Network | Hala Taha

Business, Entrepreneurship, Marketing

4.8 • 1.5K Ratings

🗓️ 21 October 2024

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

Even with hard work and careful planning, many businesses still struggle because they don’t fully understand strategy or the systems at play in a complex world. Bothered by this common issue, Seth Godin wrote his latest book, This is Strategy, to help entrepreneurs and leaders make smarter, more strategic decisions. In this episode, Seth breaks down the four threads of strategy: time, games, empathy, and systems. He also shares practical advice to help entrepreneurs see and even change the systems that affect their success. In this episode, Hala and Seth will discuss: - What strategy is and is not - How to know if your strategy is working - The problem with focusing on tactics - Why working harder isn’t enough - Spotting hidden systems affecting your business - The four pillars of strategy - Real-world examples of successful strategies - How Airbnb used timing to scale - Adapting when systems change - And other topics… Seth Godin is a well-known marketer, entrepreneur, and bestselling author of many books, including his latest, This is Strategy. His books have been translated into nearly 40 languages and have helped millions rethink marketing, business, and leadership. Seth has founded several successful companies, like Yoyodyne, which he sold to Yahoo for $30 million. He also founded Squidoo, one of the internet’s early popular community platforms. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. He was also inducted into the Marketing Hall of Fame in May 2018. He created the altMBA, an online leadership workshop, and The Carbon Almanac, a project focused on climate change. Connect with Seth: Seth’s Website: https://www.sethgodin.com/ Seth’s LinkedIn: https://www.linkedin.com/in/sethgodin/ Seth’s Instagram: https://www.instagram.com/sethgodin/ Sponsored By: Teachable - Claim your free month of their Pro paid plan at https://teachable.com/ with code PROFITING Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify Indeed - Get a $75 job credit at https://indeed.com/profiting Resources Mentioned: Seth’s Book, This Is Strategy: Make Better Plans: https://www.amazon.com/This-Strategy-Make-Better-Plans/dp/B0D47T8S7N LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset. Productivity, Work-Life Balance, Work Life Balance, Team Building, Motivation, Mindset, Manifestation, Time Management, Life Balance, Goal Setting, Goals, Resolutions Leadership, Productivity, Networking, Goal Setting, Time Management, Problem Solving, Decision Making, Leadership Skills, Strategic Planning, Mindset, Time Management, Team Building. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	People don't know what strategy is.
0:03.0	They think it's a plan.
0:04.0	They think it's an instruction manual.
0:06.0	It's none of those things.
0:08.0	It's a compass.
0:09.0	What separates an entrepreneur who succeeds from one who struggles?
0:13.0	It's not how many hours you put in.
0:16.0	It's, do you see the current, the forces of the systems that are involved?
0:21.3	If you're not able to talk coherently about the risks you're taking,
0:26.8	the changes you're making, the systems you see, you don't have a strategy.
0:30.2	You're just doing your job.
0:31.7	Don't play a game you can't win if your goal is to win.
0:34.5	If you're not building something that people are talking about, build something better.
0:54.0	Young Improfitters, welcome back to the show. And today we're going to be focused on strategy.
0:59.5	Now, as entrepreneurs, we often think that we are really good at strategy, right? It's a lot of what we do.
1:05.5	We're creating plans of action. We have outcomes. We're aligning our plans to these outcomes.
1:10.7	We're doing the tactics
1:11.6	to make sure that it gets done. But are you stepping back and actually thinking about strategy?
1:17.1	Are you being strategic about the way that you're doing strategy? Because there's a lot of
1:21.1	philosophy behind strategy and the way that the world works in general. And joining us today
1:26.8	is Seth Godin.
1:28.1	He's been on the podcast twice before.
	...

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