This is the Beautiful Writers Podcast. I'm Danielle Lipport, and I'm here with Linda Sieverts,

where we are chatting with some of the most amazing authors, publishing leaders, and creatives.

Between the two of us, Linda and I have written something like 12 books, including our co-creation, your big beautiful book plan.

And we're here because we love this game.

We love everything about the publishing industry, about getting ideas out into the world and being as creative as you possibly can.

This all started with us interviewing some of our favorite agents and fellow authors

for a membership group that we have called The Beautiful Writers Group.

And because we don't believe friends should let their friends write alone,

we are sharing the interviews with you.

So for the next 45 minutes, because 45 minutes is a new hour, we will be digging deep and going for the light. Thank you. So for the next 45 minutes, because 45 minutes is a new hour, we will be digging deep

and going for the light. Welcome.

This is Linda Siebertson, and today Danielle and I have the truly goosebumps pleasure to interview Seth Godin, one of the world's

most successful authors and bloggers.

Seth has written 18 international bestsellers that have been translated into over 35 languages

and have changed the way people think about marketing and work.

For a long time, unleashing the idea virus was the most

popular e-book ever published, and Purple Cow is the best-selling marketing book of the last decade.

Other best sellers include permission marketing, all marketers are liars, small as the new big,

the dip, tribes, lynchpin, y-ah-ye aye, yay, poke the box. Seth has an MBA in

marketing from Stanford. He's been a CEO, a book packager, and sold a business that he started

for 20,000, for 30 million. In other words, we have a lot to learn from this man who lives in

New York with his wife and their two sons and is well

...