Seth Godin On AI, Industrial Capitalism and Solving the Climate Crisis (#350)

Into the Impossible With Brian Keating

Brian Keating

Science, Physics, Natural Sciences

4.7 • 1.1K Ratings

🗓️ 24 September 2023

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

Is AI real or just magic pretending to be real? What’s the difference between education and learning? And what does global warming have to do with marketing?! Here today, to answer these questions, is one of my heroes, Seth Godin! Seth is an internationally renowned author and public speaker. His name is synonymous with marketing. For over 30 years, Seth has inspired countless individuals, teams, and tribes to think differently about marketing, leadership, and innovation. Today, Seth and I sit down to discuss his latest book, The Song of Significance, a manifesto for teams desperately seeking ways to navigate the age of disconnection, AI, the educational system, and global warming. Strap in for another mind-bending conversation! Key Takeaways: Introduction (00:00) Judging a book by its cover: The Song of Significance (01:10) AI, magic, and the future of education (05:22) The half-life of companies (16:29) Seth’s writing process (24:13) Final questions (41:47) Outro (44:41) — Additional resources: 🥗 Thanks, HelloFresh! Go to HelloFresh.com/50impossible and use code 50impossible for 50% off plus 15% off the next 2 months. 📝 With a MasterClass annual membership, you can take one-on-one classes from the world’s best for $10 a month with your annual membership, get unlimited access to every class — and even better, right now, as an Into The Impossible listener, you can get 15% off when you go to MASTERCLASS.com/impossible. 🧑‍💻 Visit LinkedIn.com/IMPOSSIBLE to post your job for free! 🎤 Join me and ⁦Lawrence Krauss for an Onstage Dialogue ⁦at the San Diego Air & Space Museum Tuesday, Oct 17, 2023 at 7:00 PM: https://www.eventbrite.com/e/live-onstage-dialogue-brian-keating-lawrence-m-krauss-tickets-699430514497 ➡️ Check out Seth Godin: 📚 The Song of Significance by Seth Godin: https://a.co/d/8nk6Ves ✍️ Seth’s Blog: https://seths.blog/ 📚 The Carbon Almanac by The Carbon Almanac Network: https://a.co/d/8gyGW7V 📱 LinkedIn: https://www.linkedin.com/in/sethgodin ➡️ Follow me on your fav platforms: ✖️ Twitter: https://twitter.com/DrBrianKeating 🔔 YouTube: https://www.youtube.com/DrBrianKeating?sub_confirmation=1 📝 Join my mailing list: https://briankeating.com/mailing_list ✍️ Check out my blog: https://briankeating.com/blog.php 🎙️ Follow my podcast: https://briankeating.com/podcast — Into the Impossible with Brian Keating is a podcast dedicated to all those who want to explore the universe within and beyond the known. Make sure to follow so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	He's an internationally renowned author and public speaker.
0:03.4	His name is synonymous with marketing.
0:06.1	For over 30 years, Seth Golden has inspired countless individuals, teams, and tribes
0:11.6	to think differently about marketing leadership and innovation.
0:15.0	His latest book as a manifesto for teams desperately seeking ways to navigate in the age of
0:20.8	disconnection.
0:22.0	Strap in for another mind-bending conversation about learning, artificial intelligence,
0:27.1	leaderships, and getting scientists together to build a better tomorrow.
0:33.0	Any sufficiently advanced technology is indistinguishable from magic.
0:45.3	Open the pod bay doors.
0:47.3	Welcome everybody to a thrill, a treat,
0:50.9	a midsummer delight with one of my heroes Seth Godin joining us from presumably on the
0:58.0	east coast in his deep work lair how are you Seth it's such a delight to be back thank you for having me always worry that like you blew it Are you're
1:03.9	it's such a delight to be back. Thank you for having me. You always worry that like you blew it last time, but I learned so much about gravity waves and Arthur C Clark and the rest. How can I say no?
1:10.5	We're going to talk about Arthur C Clark, we're going to talk about Arthur C. Clark, we're going to talk about managing teams.
1:15.0	We're going to talk about scientists because a huge proportion of my audience.
1:19.0	Our scientists, and maybe we'll get into some AI and blogging resources and a couple of
1:25.3	venal self-interested things that I just can't resist when I'm talking to
1:29.6	you know one of the foremost geniuses of our time in multi domains and in many different ways I just I can't resist
1:36.8	since you were on three years ago now I can't believe it we have adopted some new techniques and technology on the Into the Impossible Podcast.
1:46.8	And the very first thing that we do nowadays, unlike what was the case the last time you
1:51.8	grace me with your presence is we judge books by their covers the thing you're never supposed to do Seth but what else do you have to go on so I have the audio book I bought it you sent me the the printed book you sent me the
	...

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