Seth Godin: How to Make Your Work Matter

The Chase Jarvis LIVE Show

Chase Jarvis

Celebrity, Art, Career, Creativity, Money, Entrepreneurship, Self-improvement, Education, Careers, Writing, Interview, Investment, Influencer, Business, Photography

4.8 • 641 Ratings

🗓️ 23 August 2023

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Seth Godin shares his thoughts on meaningful work and changing everything. Seth is a renowned author, entrepreneur, and thought leader, known for his work in marketing, leadership, and the post-industrial revolution. He has authored over 20 bestselling books and founded several companies, including Yoyodyne and Squidoo. In his new book, "The Song of Significance," Seth offers a soulful re-envisioning of work and leadership, challenging us to do better in ways that matter.

In our conversation, we dive deep into the challenges of work in the 21st century, including the rise of AI, economic instability, and disengagement. Seth argues that we've been measuring the wrong things, and we need to have an honest conversation with each other about why we're here and what matters. We explore the purpose of work and how we can make work matter again, with people who care.

Some highlights we explore:

How AI is replacing mediocre work and what that means for the future of work
The importance of measuring the right things and racing to invent tomorrow
Why meaningful work is more important than ever
The purpose of a corporation and what really matters in a job
The importance of connecting with interesting problems and seeking meaning in our work

Enjoy!

Transcript

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0:00.0	AI is really, really good at replacing mediocre work.
0:05.8	And it will probably mostly do mediocre work for a while to come.
0:10.1	So if your job is to make mediocre book covers for science fiction paperbacks, you're out of a job.
0:15.1	If you are a mediocre radiologist reading x-rays, you're out of a job.
0:18.8	If you are a mediocre copywriter writing blog posts for one of those blogs that have a new post every four minutes, you're out of a job. If you are a mediocre copywriter writing blog posts for one of
0:22.0	those blogs that have a new post every four minutes, you're out of a job. Because we can get mediocre
0:27.2	work for free, which means you either have to say, how can I be distinctive, just me and me alone,
0:34.8	something that other people will try to copy via AI, but it's me, my
0:39.0	handwriting, or you start having lots and lots of AI working for you and you bring it to
0:46.2	the world in a way that creates value. Today is a special day. It's an absolute treat, a treasure, an epic episode with one of my
0:57.5	favorite people on the planet, Seth Godin. Now, many of you know that Seth for decades
1:04.2	has been inspiring people and teaching them how to live an amazing and very, very creative life. Not only has he
1:14.9	launched startups, been editors on magazines and books. He has been writing very, very good work for decades. In fact, he's been writing a blog every day
1:32.0	for something like 20 years. He's got 20 bestselling books, 21, I think, because we're
1:38.3	celebrating his 21st book with our particular show today, translated into all sorts of languages. He is a marketing
1:46.3	genius. He is credited as one of the people who came up with the idea of email marketing.
1:53.2	He's got a life-changing workshop called the Alt MBA that he teaches. And in addition to all these things, he's got a new book,
2:03.2	which is called The Song of Significance. That is what we talk about today. If you're aware
2:09.2	that the economy is changing and unstable on lots of different axes for all kinds of
2:15.4	different workers, creators and not. We're aware of AI.
2:18.3	We're aware of call center work that is stifling and life and soul-sucking.
2:25.1	If you have felt disconnected and know others that have, this book is for you.
	...

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