Hey, this is the moment. I'm Brian Koppelman. Thanks for listening. My guest today is one of my closest pals and the most frequent guest on the show, Seth Godin, best-selling author and

blogger. You can't be a best-selling blogger, I don't think.

You can be an influential blogger.

Well, you are. You're maybe the most influential blogger.

I would blog even if I wasn't read, but yes, I'm a blogger too. And I wanted to start the year of

podcasting by talking to you because I find that whenever we talk it's incredibly

centering and it helps sort of give me a North Star for the next little while and

You and I go back and forth frequently.

We have frequent dinners where we talk about stuff,

but somehow when we're talking on the mic,

it forces us to find a certain kind of clarity of thought I think.

One of the singular highlights of each and every year that I do this.

It is something I think about for weeks beforehand and listen to in the car afterwards.

Great, so let's get into it.

I did write you some of the things I'd been thinking about and wanting to talk about and a bunch of it is stuff that occurred to me as I took a break from working on the TV show.

I made myself not do any billions work for six or seven days as the holiday started.

So that I...

I don't think people realize how hard you work on that show.

Oh, well you know because a couple of times a season I come to where we are right now your office to just say I need to vent my feelings of failure.

The craft, it's worth mentioning the craft because it's possible to produce a TV show

with less blood, sweat, and tears than you and David put into it.

We know that this is possible. We also know that the

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