Hey, this is the moment. I'm Brian Koppelman. Thanks for listening. My guest today, my dearest friends,

and certainly by now the guest who has most frequently shared this particular stage with me,

the legendary writer, speaker, public thinker, and now climate change editor. Save in the world.

The great Seth Godin. Hi, Seth. The reigning champ back to defend his head. Yeah, absolutely.

This is fun. And it's so great to pod in person with you. It's been years. I mean, we've spent

plenty of time in person together, but we have not podcasted in person. I think for a good,

a good while. So Seth has put together an incredible volume that's out on June, July 12th,

on July 12th, called the Carmen Almanac. Well, that would be a book about bananas, the Carmen

Almanac. This is the carbon Almanac. What did I say it was? Carmen like Carmen Moran. Oh, I said like

the hats like Carmen Moran does that. Sorry. The carbon. Yeah, I'm going to do a whole norm

cross, we think the whole time today. It's going to be one malaproposism after the next.

The carbon Almanac subtitled, it's not too late for their subtitled facts, connection,

action, Seth wrote the forward. This was an idea that he galvanized and put together,

Seth described just a start here. And look, we're going to talk about a lot of the stuff we

always talk about. I'm never going to have Seth here without asking him stuff about the creative

life and about moving forward and about the world we're living in as human beings. But I've rarely

seen you so consumed by something as I have seen you consumed by this project. The way that it's

animated you lit you up every time I've been to your house. Some new development about it has come

up at dinner. I can tell that it this feels like a mission. And so I just want to give you the

floor a little bit. I have specific questions about it, but can you just explain what the carbon

Almanac is, why you put it together and what its purpose is? It transformed me. It was an extraordinary

opportunity to hang with 2,000 people in 91 countries every day. But I need to talk about whales

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