Hey, this is the moment. I'm Brian Coppelman, thanks for listening. My most requested guest

certainly tied with Anna Coppelman. Seth Godin, ladies and gentlemen, one of my dearest friends,

one of the people I most admire, one of my really one of the smartest people I know,

more than that though, most curious, wisest, most interested, which is what makes him incredibly

interesting and unbelievably kind person as well. Hi, Seth. Thanks, BK, and it's important to note

that I'm the most requested by me. I request to be on the show more than any other guest,

because it's such a highlight for me to do this. Anytime you want to be on, you can be on.

No, it's really amazing too, man, because now that we've been doing this podcast for so long,

we really, the very beginnings of our friendship, you thought we'd met before and stuff,

was really through these conversations early on until then our families got to know one another.

Today, I got an email from somebody who used one of your sons in the email as like

his good friend access point to me. So it's all amazing, which obviously brought that guy

to the top of the, very top of the, very top of the mail box. So I often remember if people want

to go back in the archives, the first time we talk, because the tape was rolling when I walked in,

and I was, I had some trepidation, and it just all worked out great. So I came today to talk

about the CIA and many things, so I don't think I ever told you about my visit to the CIA, but maybe

I did, but it's your show. Tell me what you want to talk about. Well, we're going to get to the

CIA story 100%. Okay. Look, this new book, the moment you told me about it, the song of

significance, the moment you told me about what inspired you, what you were thinking about, what you

noticed in the world, what you noticed in the natural world, that mirrored what you were noticing

in our world. We were sitting outside in a little shed. It was raining all around us, and

I'm sure you saw on my face that I completely lit up. And you said you'd started writing

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