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Life with Marianna

SET Active's Lindsey Carter on Marketing a Brand From Scratch

Life with Marianna

Life with Marianna

Arts, Entrepreneurship, Summerfridays, Mariannahewitt, Fashion & Beauty, Beauty, Influencer, Business

4.92.6K Ratings

🗓️ 27 July 2021

⏱️ 34 minutes

🧾️ Download transcript

Summary

SET Active’s founder Lindsey Carter shares how she went from pursuing education, to starting her own agency, which ultimately led her to launching her own brand. She touches on how to leverage organic marketing both virtually and in-person, building a community without an existing social media following, and letting go of your fears.

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This week’s episode is sponsored by:
LUME CUBE: code MARIANNA for 20% off lumecube.com
ARRAE: code MARIANNA for $5 off arrae.com
AMERICAN GIANT: code MARIANNA for 15% off american-giant.com

Produced by Dear Media

Transcript

Click on a timestamp to play from that location

0:00.0

The following podcast is a DR Media Production.

0:30.0

Oh, gotta go. See you guys soon.

0:37.0

Hey, it's Mariana and welcome back to the Life with Mariana Podcast. I'm an influencer. I'm a brand founder.

0:48.5

And in my podcast, I love to bring you guys other founders who inspire and motivate me.

0:53.4

So I hope you guys are going to love this episode.

0:55.4

And this week's episode of the founder of Set Active, it's a Los Angeles-based

1:00.0

ATHLEASURE brand. You've probably seen it all over Instagram and your favorite girls are always

1:04.0

wearing them like a kayak Gerber, Haley Bieber, Kylie and Kendall Jenner. They are so cute.

1:08.8

I love them because they are monochrome sets or you can mix and match them. But the designs

1:12.9

are so cute and not only are they cute, but they're really functional for working out.

1:17.0

So if you want to learn a little bit more about Lindsay and set active, keep listening.

1:21.1

And while you're listening to the episode, if you found it motivating or inspiring, I would

1:24.9

love that you could just share it to your Instagram stories or tell a friend about it because

1:28.5

I would love to share the knowledge with other people to help motivate and inspire them.

1:32.5

So now let's hear from Lindsay.

1:37.6

So first of all, by the time this airs, your baby will be here. So congratulations.

1:42.6

That is so wild to even hear out loud.

1:45.6

I think people, so you just told me that you are going to have your baby in two days

1:50.4

when we're recording, which thank you so much for doing this so close to your due date.

1:55.2

It's my pleasure. I thrive off of the chaos and having a lot to do rather than nothing to

2:00.0

do. So I'd rather fill my time and I love you and everything that you do. So it's happy

2:06.0

to.

...

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