4.9 • 2.6K Ratings
🗓️ 20 July 2021
⏱️ 49 minutes
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0:00.0 | The following podcast is a DR Media Production. |
0:30.0 | Welcome back to the Life of Mary Anna Podcast. This episode is with a friend of mine, |
0:49.5 | Anna Walker. She is the founder of House of CB. If you guys don't know her story, it is so |
0:54.2 | incredible. She actually started this brand when she was 17 years old, which is so crazy to |
0:58.8 | think about. But this is a time pre-social media, pre-everything direct to consumer. So she really |
1:04.8 | was one of the first people to build a direct to consumer brand the way that she did, that she |
1:08.4 | has maintained that. She has since then launched a second brand called Mistress Rocks. So we talk |
1:13.0 | about her two brands, House of CB's workflow from the sketch to production, how she knew it was |
1:18.4 | time to take her brand international, and the challenges of staying true to your brand identity. |
1:22.4 | And then what I think she does a really good job at is creating products for her audience, |
1:26.8 | and really targeting them with her marketing, social media, photography. She just does such an |
1:31.9 | amazing job, which is why she was named on the Forbes 30 under 30, which is so well deserved. |
1:37.0 | So if you want to learn more from Kana, keep listening to this episode. And a few things before we |
1:41.1 | start one, if you are loving this episode and you find it motivating or inspiring or you have a |
1:45.9 | friend who is wanting to start a fashion brand, I would send this episode to them. I would love if |
1:50.4 | you could share it with other people because I really want to motivate people with this podcast. |
1:54.4 | And if you're loving it, if you could just take a second and write in review, if you could give |
1:58.3 | this episode podcast five stars, it would mean so much to me. So now that we got that all out of the |
2:03.2 | way, let's hear from Kana. Okay, so Kana, we have known each other for so long. We've actually known |
2:08.8 | each other since before you even moved to LA. Yeah. It's been a long time. And the brand has really |
2:16.0 | grown and evolved and changed so much from then because one of the questions someone asked was like, |
2:21.3 | how did you get the name House of CB, which really was, you know, came from your old brand name. |
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