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One, three. Wondry.

I'm David Brown, and this is Business Wars Daily.

It's Wednesday, August 29th.

I was driving down the road the other day when my eye was caught by a huge billboard for a mattress company. Sleep number? Serta? No, it was something much more

youthful and fresh sounding. Tuft and needle. Tufft and needle, Casper, and other online-only

mattress makers all launched in the last few years,

undoubtedly causing CEOs in this most old-fashioned of industries to lose a lot of shut-eye.

Now, one of those mattress giants, Serta Simmons, founded in 1931, is waking up to the digital

world by merging with Tuft and Needle. The value of the deal is a secret,

but what Serta is trying to do is not. The merger, its leader's hope, will help Serta attract

customers away from other old line makers like Tempersele, which owns the Tempetic Mattress

...