Senior Living Has 100% More Demand Coming…with Barely Any Supply

On The Market

BiggerPockets

Investing, Education, Business, News

4.8 • 859 Ratings

🗓️ 12 May 2026

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

One type of investment property is experiencing severe undersupply with a 20-year demographic tailwind on the way. Demand is growing, new supply isn’t even hitting a quarter of the need, and investors are writing off much of this industry as already past its peak. Is this a strategic opportunity to invest in an asset so obvious it’s been overlooked? Of course, we’re talking about senior living investments. Jerry Vinci, founder of CCR Growth, growth partners in senior housing, saw firsthand why investing in senior living is so crucial. Jerry watched all four of his grandparents move into senior living and witnessed the chaos, stress, and struggle of navigating such a crucial time in their lives. Now, Jerry works to help underwrite and optimize senior living facilities, and as an industry insider, he’s seeing a change. Demand is growing…fast. Even the youngest boomers are turning 65 in 2030, and the pipeline of 80+ year olds needing housing is starting to reach a bottleneck. Today, we’re talking about the wave of demand coming (and expected to sustain for two more decades), how investors can get started if they have no experience, the questions to ask before investing in a senior living facility, and why in senior living your market is more crucial than traditional real estate investing. In This Episode We Cover The “20-year cycle” that could funnel millions more Baby Boomers into senior housing Who should be investing in small senior housing properties (5-10 residents) The different types of senior living investments (from independent living to memory care and more) Ask these questions to any operator you may be investing with The massive supply bottleneck that cannot keep pace with senior living demand And So Much More! Links from the Show Join the Future of Real Estate Investing with Fundrise Join BiggerPockets for FREE Join us at the BiggerPockets Conference October 2-4 in Orlando. Buy tickets Sign Up for the On the Market Newsletter Find an Investor-Friendly Agent in Your Area Investing in Senior Housing Can Be Extremely Profitable—But You Need To Know What You’re Doing Dave's BiggerPockets Profile CCR Growth Nordon Advisory Real Estate by the Numbers Check out more resources from this show on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BiggerPockets.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and https://www.biggerpockets.com/blog/on-the-market-424. Interested in learning more about today’s sponsors or becoming a BiggerPockets partner yourself? Email ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠advertise@biggerpockets.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Senior housing is one of those asset classes that people talk about like it's either a guaranteed
0:06.4	wave where you're going to make a ton of money no matter what, or it's this complicated
0:11.8	niche you should never actually touch. But the truth is, it's neither. It is a real operating
0:17.5	business. It's heavily driven by demographics, and it has its own risks and
0:21.8	regulations and underwriting rules that are not all that similar to buying a single family
0:28.3	rental. But at the same time, there are really strong demographic demand and supply tailwinds
0:35.0	that are propelling this business into being one of the most interesting
0:39.6	and, dare I say, exciting asset class for real estate investors to consider.
0:44.8	I'm Dave Meyer, and today I'm joined by Jerry Vincey for a deep dive into the senior housing
0:50.3	market. We'll break down the demand story and why this can be such a compelling
0:55.2	asset class. But we'll also talk about how those headline occupancy numbers you see can be a
1:01.0	little misleading, how there are different product types within the senior housing umbrella
1:06.4	that you should consider, and what investors really need to understand about operations, margins,
1:11.9	and risk before they ever consider writing a check.
1:15.2	This is on the market.
1:16.5	Let's get into it.
1:22.6	Jerry, welcome to the show.
1:24.3	Thanks for being here.
1:25.3	Thanks for having you, Dave.
1:26.1	Appreciate it.
1:27.0	Yeah, excited to have you on. Give us a little bit of your background. Who are you and what do you do?
1:31.2	Yeah, sure, happy to. Yeah, I spent nearly 30 years kind of at the intersection of the operating side of senior living as well as the capital facing side of senior living.
	...

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