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Second Life

Senada Greca: Trainer, Founder of WeRise, and Co-Founder of Aonic

Second Life

Who What Wear

Fashion & Beauty, Arts, Careers, Personal Journals, Society & Culture, Business

4.83K Ratings

🗓️ 19 January 2026

⏱️ 58 minutes

🧾️ Download transcript

Summary

Senada Greca is a celebrity personal trainer and serial entrepreneur in the health and fitness space. Although she found her love for fitness at a young age, she started her career in finance before pivoting into pharmaceutical and diagnostic sales. Working in the medical industry gave her a deep understanding of physiology that paired well with her love for strength training and exercise. When Greca began posting videos of her full-length workouts online, her platform quickly grew as more and more people looked to her for advice on how to achieve their fitness goals. It wasn’t long before Greca was training A-listers like Kim Kardashian. She then went on to found WeRise Fitness—an app where she helps millions of users build healthy lifestyles, and her newest venture has been co-founding science-backed supplement brand Aonic.

Transcript

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0:00.0

Hi everyone. I'm Hillary Kerr, the co-founder and chief content officer of Who What Where,

0:11.5

and this is Second Life, a podcast spotlighting women who have truly inspiring careers.

0:18.9

We're talking about their work journeys, what they've learned from the

0:22.0

process of setting aside their doubts or fears, and what happens when they embark on their

0:27.8

second life. Today on the show, I'm speaking with fitness expert, the founder of We Rise, and

0:34.4

the co-founder of Aonic Sonata Greca. You may know Sonata from her work as a personal

0:40.3

trainer to some of Hollywood's biggest stars, notably one Kim Kardashian, but fitness wasn't

0:46.6

always her full-time gig. She started out working as a financial analyst in New York, but

0:52.3

knew that she wanted to work in health in some way, some day.

0:56.7

Eventually, she moved into pharmaceutical sales,

0:59.6

and there she developed a deep understanding

1:02.2

of medication and physiology,

1:04.4

setting the foundation for her pivot into fitness.

1:07.7

While working in sales,

1:09.1

Sonata started posting videos of her full-length workouts on

1:12.2

Instagram. Her platform grew seemingly overnight, and before she knew it, folks like

1:17.5

Bibi Rexa and Miranda Kerr were asking Sonata to train them personally. Today, Sanada has her own

1:24.4

app called We Rise, an online platform where she helps millions of people build healthy active lifestyles.

1:32.2

And her next venture was co-founding Aonic, a new science-back supplement company that serves as a great addition to any wellness routine.

1:41.0

I love talking with Sonata about how she got to where she is today, and now, on Second Life, it's Sonata Greca.

1:50.3

Sonata, are you ready?

1:52.0

I am.

...

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