Hey, Fastlaners, Ryan Daniel Moran here. Welcome to Freedom Fastlane. Hey, today I want to brag with you a little bit and also share some insights that have resulted from some of our students, specifically our backroom mastermind students, getting really attractive exits in their businesses. And this seems to be

the trend as of right now, mostly because I consider the end game of starting most businesses,

unless you're just super passionate about what you're doing. But I consider the end game for a

business to be the acquisition, to be when you cash out, when you sell.

And I have very publicly taught the lessons that I have learned from selling a company,

from building several companies.

And the biggest takeaway being you're not building just something that makes money,

you're also building an asset that is going to be sold, hopefully at some point, because that is the other way that you monetize

your hard work. It's just like a house. If you've got a renter in a house who's paying you cash

flow, that is awesome. But you're also hoping that the house

appreciates. You're also hoping that you're building up equity as the renter pays down the mortgage.

You're hoping that you can fix the paint and carpets and that the neighborhood appreciates

and that you're building up wealth as well as cash flow. The same as

the case in business. And when we look at it, the real big payday comes when you sell anyway.

One of the arguments that the team who acquired Xenactive, my yoga company, made to me, which I

thought was really interesting, was the idea of businesses being almost like a

snowball. When you're building your first business, getting that payday and taking that money and

putting it into your next business, your next brand, and then building that up faster,

building it up bigger and selling that. And then taking that and putting it to the next one,

was they argued that that was actually a legitimate and favorable strategy for the average

entrepreneur. And I mostly agree with that model. I was speaking with Josh Bizzoni recently.

He's the founder of Biotrust. He'll be speaking at the $100 million

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