Selling From the Heart with Larry Levine

Waste No Day: A Home Services Motivational Podcast

Brian Burton & Nate Minnich

Entrepreneurship, Business, Business:entrepreneurship

5.0 • 547 Ratings

🗓️ 20 February 2023

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today’s show, we are putting Larry Levine in your passenger seat to discuss selling from the heart. Larry is the international best-selling author of “Selling From the Heart” and the co-host of the Selling From the Heart Podcast. With 30 years of in-the-field sales experience within the B2B technology space, he knows what it takes to be a successful sales professional. Larry has successfully sold to customers ranging from up-and-down the street accounts to Fortune 500 companies. By using strategies explained in his book, he landed $1.3M in new sales leaving behind a $1.6M pipeline for the next rep. Now, Larry coaches and inspires sales leaders and their teams to do what he did. Since 2015, Larry has coached sales professionals across the spectrum of tenured reps to new millennials entering the sales force. On today’s show, Larry applies this framework to the home services world and focuses on why trust makes such a difference.

Transcript

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0:00.0	First of all, we're all in sales. I mean, you could, and here's what's interesting, is I could peel back what you just said, you know, a couple different ways. But here's the thing is they go, you know, I want to help people. I want to be a servant and all that. That's great. So do I. But at the end, right, if we don't sell anything, we don't have a business, right?
0:22.5	If we don't sell things and money doesn't move through the economy, the rate it does.
0:25.8	The only reason why I'm sharing this, we've got to understand the people skills part of this and the relational part of this.
0:37.1	Welcome to the Waste No Day podcast, a podcast specifically for and about the home services industry as it relates to plumbing, heating, air conditioning, and electrical.
0:48.9	More than a podcast, Waste No Day is a credo, a determination, a mindset.
0:54.5	It is a never-ending discipline. It is a never-ending discipline.
0:56.6	It is a refuse to lose pursuit.
0:59.1	It is a wake-up call every morning to waste no day.
1:03.1	Now here's your host, Brian Burton and Nate Minnick.
1:19.5	Hey. Hey, welcome to another episode of the Waste No Day podcast, your host, Nate and Brian,
1:22.3	hanging out with you again on this fine new day.
1:27.4	And we're looking forward to a new guest, Larry Levine, author of Selling from the Heart,
1:27.9	will be joining us today to have a great discussion about what it means to sell from the heart, build trust,
1:32.4	and hold yourself accountable. It's going to be a great show, and we're looking forward to it,
1:36.7	but first we're looking forward to Brian and what he has for us on our quote.
1:42.6	There is no easy button in sales.
1:45.7	Prospecting is hard, emotionally draining work, and it is the price you have to pay to earn a
1:53.1	high income.
1:54.6	Jeb Blount.
1:56.4	Prospecting.
1:57.0	This guy brings in prospecting out here?
1:59.1	You know why I wanted to talk about prospecting?
	...

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