Sell More By Appealing To Emotions Not Logic

Dan Lok Show

Dan Lok

Careers, Management, Entrepreneurship, Business

4.8 • 826 Ratings

🗓️ 7 April 2019

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

Would you buy these shoes if I told you that they will double your confidence and increase your popularity?

You likely would. Who wouldn’t want to look and feel more self-assured, more like a king or queen of the red carpet? That’s the power of appealing to emotions, not logic, when you’re making a sale.

It is copywriting secret number one: people will buy because of emotions but they will justify it with logic. They want to know if the shoes make them feel better about themselves.

Then they’ll back up the decision with logic. For example, a pair of quality shoes at a good price is a good buy if they were looking for new footwear anyway!

So if emotions are what makes people buy, what feelings appeal to people the most?

Happiness… respect… many others. You want to speak to their primary needs when you are writing sales copy. Copywriting is the art of selling to people using words. You want to use the written word to paint a picture for the prospect so that they will buy.

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Transcript

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0:00.0	Hi, this is Dan Lockett.
0:07.0	Welcome.
0:09.0	Dan has been educating and inspiring individuals, entrepreneurs and leaders for decades.
0:18.0	He helped millions of people to move past the mental barriers that were holding them back
0:24.5	from stepping into their power to become a better version of themselves and live a kick-ass life.
0:32.3	I know this firsthand as I'm Jenny, Dan's wife.
0:43.9	And here's your host, Dan Locke. People buy with emotions and justify with logic. Today, Dan breaks down how to do this in your sales copy to appeal
0:50.4	to your customer's emotions. Now, here's Dan. For proven systems, cutting edge tools,
0:57.0	and world-class education, or just some cool swags, visit Danlockshop.com. If you like the Danlock
1:04.8	show, you'll love the Danlock shop. Again, go to Danlockshop.com now.
1:21.6	If you want a whole new way to increase your value to the world while earning a lot more money in life, go to www.unlocketbook.com and that is www.un-un-l-c-k-t-----------------------O-K-com, Unlock-It-O-O-K-com, and get a copy of my new book.
1:35.7	Within Unlocket, you'll discover a set of unique strategies to building personal wealth in ways
1:41.9	you have never imagined.
1:44.0	Again, go to www.unlockitbook.com.
1:49.0	So let's talk about cooperating.
1:51.0	Seven powerful cooperating secrets that significantly boosts your profits.
1:55.0	If I have the time, I would want to go through more.
1:59.0	There are probably, I would say, say 40 50 of these that I know
2:02.6	but I just picked the best seven that I think quite important and quite easy to implement
2:08.0	to share with you is that okay yeah if I have more time I would but I just we can't do it
2:12.1	would be here all night okay copy printing secret number one appeal to your readers
2:17.0	emotions not just logic appeal to your readers' emotions, not just logic.
	...

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