Seizing The Moment

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 3 May 2025

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week, we look at how the marketing industry seizes pop culture moments.

We’ll talk about a website that got national attention by making a bold prediction about a TV show.

How A1 Steak Sauce caught the funniest – and luckiest break.

And how Pepsi grabbed a hilarious opportunity by following pizza delivery drivers.

Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk, and by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more.
0:41.2	This is an apostrophe podcast production.
0:50.4	We're going to show you our big new studio baker.
0:52.1	Start the core!
1:00.3	Mama me, that's a spicy meatball.
1:01.9	What love doesn't conquer.
1:04.0	Alka-Seltzer will.
1:05.0	What a relief! You're under the influence with Terry O'Reilly.
1:25.6	Back in 2020, the television series succession was all the rage.
1:32.5	The story of a wealthy dysfunctional family who controlled the world's largest right-wing media network, transfixed viewers,
1:40.3	with parallels to the Murdoch family and the Fox Network playing out as a real-life
1:45.6	backdrop during the election run-up.
1:48.7	At the time, I thought it was interesting that a company called Nameberry.com spotted an opportunity.
1:56.8	Nameberry.com is a baby naming site, helping parents choose names and shares the meanings behind those names.
2:05.4	In succession, founder Logan Roy has four children, three of which are all jockeying for position
2:11.7	to inherit and control the Waystar Royco Media Empire. The siblings betray each other,
2:19.5	cheat each other,
	...

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