A Moment I'll Never Forget: The Power of PSAs

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 26 April 2025

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week, we look at public service announcements.

PSAs have to compete with - not just other PSAs - but with all other commercials out there.

And do it with an iota of the budget. It requires exceptional creativity.

We’ll talk about how Elvis got teens to get a polio vaccine, and a drinking & driving commercial recorded by drunk actors.

Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk.
0:24.1	And by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences,
0:32.2	but wait, there's more.
0:50.6	Look at you. The future is unpredictable at times, that the open university are the experts in distance learning, allowing you to fit study around your life.
0:56.5	What's more, you'll have support from dedicated tutors every step of the way. Now,
1:02.6	suddenly your possibilities are open. Registered by the 9th of January to get started.
1:08.3	The Open University, the future is open. This is an apostrophe, podcast production. We're going to show you our big new studerbecker. Start the car!
1:35.6	Mama me, that's a spicy meatball.
1:37.3	What love doesn't conquer.
1:39.3	Alka-Seltzer will.
1:40.3	What a relief! What a relief! You're under the influence with Terry O'Reilly.
1:56.5	Back in the 1950s, the polio epidemic spread across the world.
2:05.1	Scientists hoped a vaccine would eliminate the dreaded disease.
2:09.9	In 1954, the New York City Health Department launched a massive publicity campaign to promote polio vaccinations.
2:18.3	The vaccination had been developed by Jonas Sulk.
2:22.6	Over 900,000 New Yorkers got vaccinated,
2:26.0	and the number of new polio cases in the city fell to almost zero.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Apostrophe Podcast Network, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Apostrophe Podcast Network and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.