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Superwomen with Rebecca Minkoff

Seed’s Ara Katz on When the Life You Built Stops Feeling Like Yours

Superwomen with Rebecca Minkoff

Rebecca Minkoff

Society & Culture

4.8543 Ratings

🗓️ 8 January 2026

⏱️ 39 minutes

🧾️ Download transcript

Summary

What happens when the thing you worked so hard to build no longer feels like the life you want to be living? In this episode of SUPERWOMEN, Rebecca sits down with Ara Katz, co-founder of Seed, to talk about ambition, loss, and the moments that quietly redirect your life. Ara shares how stepping away from a high-growth tech company and reconnecting with her passion for science led her to build Seed, a microbiome company grounded in clinical rigor rather than wellness hype. We also explore leadership and identity, including Ara’s unconventional management style and her decision to transition from CEO to Chairperson as an intentional evolution, not a failure. Episode Guide: (00:00) Meet Ara Katz, co-founder of Seed (03:40) How Ara found the confidence to start Seed (08:56) Gut health hype vs real science (11:41) Why most probiotics don’t actually work (19:00) Building a culture around great work, not validation (25:28) Why stepping back as a founder isn’t a failure (33:15) Nurturing Seed’s next phase and building what’s coming (36:26) Leading with love, even when it’s hard Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

I left a company where I was the female founder in tech, which is hard to do. I felt like I was letting down every woman in tech while I wrote this, you know, this like resignation. Hey, everyone, you're listening to Superwomen. Today's guest is the incredible ARA Katz. She is the co-founder of seed, the most amazing probiotic, symbiotic, prebiotic, everything, everything you need to feel good, really heal your gut.

0:21.7

This life inside me wasn't viable, but the life I was living was not viable.

0:25.1

They slapped that label on everything. A probiotic gummy, a probiotic mint. There's no way. It's like when they say a potato is gluten-free, you're like, duh. We talk a lot in this episode about changes in career, what led to seed, what also led to changes in her role

0:40.1

day to day, and how to manage people. So take a listen. What are you looking for? Are you

0:45.5

looking for validation or do you want to make great work? I think a generation that's been raised

0:49.7

in bubble wrap that can't take any bad feedback. Absolutely. Getting a little wiser and having some scuff marks,

0:56.8

you end things that aren't right earlier. I'm Rebecca Minkoff and this is Superwomen.

1:12.8

Each week, inspiring women are interviewed to uncover the unexpected journeys, the challenges, and the unwavering spirit that makes them powerful.

1:21.6

Get ready to be motivated by stories of resilience and discover the keys to unlocking your own potential.

1:31.3

Ara, welcome to the podcast.

1:33.0

I'm so excited to have you here today.

1:34.8

I'm a super fan.

1:35.9

I'm a super consumer.

1:37.5

I'd say half the supplements I take are seed.

1:39.6

Thank you.

1:40.2

I'm especially excited because I've known you through many seasons of both our lives. That's right. Since like we were kind of babies starting. Summit series, right? Summit series. Yes, that's right. That's wild. So fun fact, at that summit series, the cruise one. Yeah. I was five months pregnant. It was obvious. And there was a gentleman in line as we were checking in. And he was nice making conversation. I was like, whatever. And then cut to that night, the band was performing and we're on the dance floor. And he comes up to me. And he like, propositions me. I'm like, I looked at him. I was like, I'm pregnant. And he was like, you know. My experience of Summit series tells me very similar to like a burning man that he probably

2:19.4

wanted you more because you were pregnant. I was so like confused. He finally opened to all

2:24.4

spectrum of experience. That's amazing. That's a good story. It was a really funny story. But I met

2:29.0

my doula on that trip too, Latham. Oh yes, of course. Yeah, she helped birth three babies of mine. So that was a really

2:35.7

special experience. I met some of the most meaningful people in my life through Summit series.

2:40.6

Didn't birth my babies, but they did birth ideas with me and certainly like many beautiful

2:46.1

experiences that kind of came from that. Yeah. I remember when you guys first gathered on stage, it felt like summer camp,

...

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