REPLAY: Sammi Cohen on Building Social Currency, Going Viral, and Quitting Amazon for Good

Superwomen with Rebecca Minkoff

Rebecca Minkoff

Society & Culture

4.8 • 543 Ratings

🗓️ 30 December 2025

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sometimes boredom is the push that leads to your next big thing. For Sammi Cohen, it was the spark that took her from a stable job at Amazon to building a career as a full-time content creator. One viral TikTok video eventually turned into hundreds. And before long, she built Social Currency, a media brand and podcast that reaches millions. In this replay episode of SUPERWOMEN, Sammi shares the story behind that transition. We talk about the patience, grit, and yes, a little bit of delusion it takes to keep going between your first post and your first paycheck. She opens up about building trust with her audience, learning from failure without shame, and developing the instincts to know what content will stick. Episode Guide: (00:00) Meet Sammi Cohen, CEO and host of Social Currency (03:20) Finding your voice online (09:44) When monetization finally happens (14:17) Sammi’s failed matcha company and starting over (17:05) Dissecting the brands everyone’s talking about (21:43) Turning mistakes into momentum instead of shame (28:51) Redefining balance, priorities, and self-care (32:39) Sammi’s creator instinct (36:54) Navigating criticism and staying fair (41:56) Finding your X factor Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Then the pandemic happened. I lost all of my customers overnight. Two months before I'm graduating from an expensive MBA program.
0:06.5	Today's guest is the amazing Sammy Cohen. If you look at the people who January 2020 got onto TikTok, right?
0:14.1	Millions, not tens of millions of followers because they were early. And I think that there is something that's so incredibly valuable in being an early adopter.
0:23.7	They talked about the risk she took in leaving her paid gig after working on her own projects,
0:29.5	her podcast, her Instagram, all her work uncovering what makes brands tick, what makes them go,
0:35.3	and how she felt about that risk and how she's playing the long game.
0:38.5	I think a lot of women will try something.
0:40.5	They'll fail.
0:41.4	Then they'll like go into their shame spiral.
0:43.4	Like where do you sit in that spectrum?
0:45.4	And I think there's this founder identity complex that gets so intertwined with your business that it is truly a part of you.
0:54.3	People care way less about you than you think that they do.
0:57.7	If there's anyone who is going to gossip about you,
1:00.4	to talk about you behind your back,
1:02.2	no one who is very emotionally stable
1:06.0	and very confident in themselves does that.
1:09.4	Your insignificance is actually, I think, something that you can use to your advantage.
1:23.8	I'm Rebecca Minkoff, and this is Super Women.
1:26.7	Each week, inspiring women are interviewed to uncover the unexpected journeys, the challenges,
1:32.2	and the unwavering spirit that makes them powerful.
1:35.4	Get ready to be motivated by stories of resilience and discover the keys to unlocking your own potential.
1:45.1	Hey, everyone.
	...

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