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Negotiate Anything

Secrets to Success in B2B Sales and Negotiations with Mark Raffan

Negotiate Anything

American Negotiation Institute

Education, Business, Self-improvement

4.7748 Ratings

🗓️ 29 May 2024

⏱️ 37 minutes

🧾️ Download transcript

Summary

Are you ready to elevate your life and career through the power of negotiation? Join Negotiate Anything Premium on June 4th! More than just bonus content and ad-free listening, Negotiate Anything Premium is a comprehensive resource for mastering negotiation through exclusive advice and community support designed to enhance your personal and professional growth. You deserve to negotiate more of the best things in life. Join the Prelaunch Waitlist at www.negotiateanything.com! Sign up now to stay informed and ensure priority access when subscriptions open. Visit www.negotiateanything.com and be prepared to elevate every conversation! In this episode of "Negotiate Anything," host Kwame Christian chats with negotiation expert Mark Raffan about his book "Nine Secrets to Win Deals and Influence Stakeholders," tailored for salespeople navigating B2B negotiations. The conversation delves into the nuances of B2B negotiations, handling difficult people in discussions, and the importance of civility in all interactions. Listeners will gain insights on negotiation planning, adapting strategies, and dealing with aggressive counterparts, enhancing their negotiation skills in the business realm. **Key Topics Covered:** - B2B negotiation complexities and strategies - Dealing with difficult people in negotiations - Importance of civility and adaptability in conversations Connect with Mark Raffan Buy Mark's book: 9 Secrets to Win Deals and Influence Stakeholders: A Field Guide to B2B Negotiations https://negotiations.ninja/ Follow Mark on LinkedIn

Transcript

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0:00.0

What does the legal backlog look like? Look, here's the reality, folks. Like, if you're dealing with

0:04.2

internal counsel and you're not an important product or service, you are bottom of the pile,

0:10.4

right? Like immediately, you get triaged into a completely separate pile that is, we'll deal

0:16.5

with it when we deal with it pile. And for a lot of salespeople, that's really difficult to understand

0:22.6

because they automatically assume that their thing is the most important thing in the world.

0:27.3

But it may not be, right? Because there are limited resources internally within that large

0:32.8

organization and things are getting triaged accordingly.

0:38.8

Hello, my fellow negotiators.

0:41.0

Did you know I once had a listener share that after listening to our podcast,

0:44.8

she was able to negotiate a $53,000 raise.

0:49.4

And you know what I told her?

0:51.4

Where is my commission?

0:53.5

Just kidding.

0:57.0

But the real story is, this was after years of being too afraid to negotiate. But after listening to a couple of episodes

1:02.3

on salary negotiation, she felt equipped with the confidence and tools to ask for the payment

1:07.6

she deserved. And that, my friends, is the power of negotiation.

1:11.6

And through a subscription to our new membership community,

1:14.6

Negotiate Anything Premium, we're taking that power to the next level.

1:18.6

With customized playlist based on our most popular topics,

1:22.6

you'll be able to find the episodes you're looking for much faster and much easier.

1:28.2

A tool that comes in handy as you're getting ready to prepare for an important negotiation.

1:33.2

Even I find myself asking, which episode should I listen to before heading into a high-stakes negotiation?

...

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