Secrets Of Sponsorship And How They Are Changing Every Day with Industry Veteran Bob Bagby

Tom Rowland Podcast

Waypoint TV

Sports, Wilderness, Health & Fitness

4.9 • 903 Ratings

🗓️ 30 September 2020

⏱️ 90 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week I had the chance to sit down with with my old friend Bob Bagby and discuss the sponsorship side of the fishing industry. Bob spent his career working with some of the biggest names in the fishing industry. Bill Dance, Shaw Grigsby, Kevin Van Dam, and yes, even Tom Rowland and many more. Bob has a unique perspective on sponsorships because his job was finding the right people to partner with and then maintain that relationship for years. We talk about what brands are looking for, what he looks for in a good person to sponsor, and how to provide value to brands. I hope that this episode is useful to those looking for sponsorship opportunities in the outdoor industry, and that you will share this podcast with anyone who would find this helpful. This episode is brought to you by these great sponsors: Barracuda Tackle - Makers of the best cast nets on the market BarracudaTackle.com Empire Boat Covers - Protect All The Things You Love - empirecovers.com/TRP Boat Hammock Stands - Comfortable Boating Awaits - boathammockstand.com This episode has been brought to you by Waypoint TV. Waypoint is the ultimate outdoor network featuring streaming of full-length fishing and hunting television shows, short films and instructional content, a social media network, Podcast Network. Waypoint is available on Roku, Samsung Smart TV, Amazon Fire TV, Apple TV, Chromecast, Android TV, IoS devices, Android Devices and at www.waypointtv.com all for FREE! Join the Waypoint Army by following them on Instagram at the following accounts @waypointtv @waypointfish @waypointsalt @waypointboating @waypointhunt @waypointoutdoorcollective Find over 150 full episodes of Saltwater Experience on Waypoint You can follow Tom Rowland on Instagram @tom_rowland and find all episodes and show notes at Tomrowlandpodcast.com Learn more about Tom's Television shows by visiting their websites: Saltwater Experience Into the Blue Sweetwater Contact Tom through email: Podcast@saltwaterexperience.com

Transcript

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0:00.0	Fishing like a local isn't just about catching fish.
0:03.6	It's about connecting with the environment and the people who call it home.
0:08.0	It's about hearing the stories and traditions that have been passed down for generations and sharing unforgettable moments with the people
0:15.7	you meet along the way.
0:17.9	Fishing like a local is having an experience that stays with you forever.
0:22.2	And with Fishing Booker, you can experience it too, no
0:25.4	matter where you are. Discover your next adventure on Fishing Booker.
0:30.0	Boat Trader is America's largest boating marketplace with over 100,000 boats to choose from.
0:35.8	We offer simple comprehensive solutions for those looking to sell, find, and finance new or used boats.
0:42.4	Visit boat Trader.com to get started. finance new or used boats.
0:42.6	Visit boattrader.com to get started.
0:47.3	The most valuable, I think falls into a couple of buckets. It's their ability to produce good content in a number of forms that, again, best embodies your brand, is on brand.
1:06.7	And secondly, it's their ability
1:08.7	to, you know, reach as many your target consumers as they can and that's clearly can happen with
1:16.8	you know them participating in particular tournaments working shows, you know, doing things with outdoor riders, whether those are national or local,
1:29.6	you know, wherever they can partner with somebody and either, you know, because they're in a, have an audience,
1:38.2	outdoor show as an example, or, you know, they're using a vehicle such as an outdoor rider to generate content.
1:47.0	I think that's the couple of things in a nutshell you're looking at.
1:51.0	You know how do they take your brand messaging and
1:54.7	and amplify it is the best way to say it I think.
1:58.7	Hey folks I'm Bob bagby and this is the Tom Rollin Podcast. Hey everybody welcome to the podcast today one of the most frequently asked questions
2:26.3	that I get is associated with sponsorship sponsorship is something that seems to be, I don't know, a big mystery to a lot of people.
	...

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