4.6 • 2.7K Ratings
🗓️ 7 June 2024
⏱️ 32 minutes
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0:00.0 | This isn't your average business podcast and he's not your average host. |
0:06.0 | This is the James Altager show. In the movie 8 Mile, M&M provides a great example of using cognitive biases to win the final rap battle against Papa Doc. |
0:27.2 | Cognitive biases are powerful manipulative techniques that can be used to win any negotiation, close a |
0:35.6 | sales deal, win an argument, even win a rap battle, even win the |
0:41.5 | presidency. Cognitive biases are even when the presidency |
0:43.0 | cognitive biases are essentially shortcuts |
0:47.0 | that the brain uses to make decisions. |
0:51.0 | These shortcuts bypass normal rational thinking and so you have to be very |
0:56.8 | careful for not being used on you. Cognitive biases fight the myth that we actually have free will. |
1:06.0 | A classic example is negativity bias. |
1:10.0 | If a caveman heard a rustle in the leaves, they would assume the worst. |
1:15.0 | It's a lion, and they would run without further investigating. |
1:20.0 | This is why even now newspapers often lead with negative news because they know it attracts |
1:26.8 | our attention and we are likely to buy the newspaper. |
1:31.0 | And even though humans are no longer running from lions, our brains can still be |
1:36.6 | manipulated by the hundreds of cognitive biases that help us make quick decisions. |
1:42.4 | Understanding these cognitive biases |
1:45.3 | can allow people to manipulate, even control, the reactions of others so |
1:51.0 | they are worth learning to not only win arguments or close a sale or win a |
1:56.4 | rap battle but also protect ourselves from people using similar techniques. In this video we will look at the final battle of the movie |
2:06.4 | Eight Mile. The movie is about a white rapper named B Rabbit played by Eminem. After a series of failures in earlier battles in the movie, |
2:17.0 | Eminem successfully uses powerful cognitive biases to totally |
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