This is an I-Heart podcast.

Guaranteed Human.

Welcome to Before Breakfast, a production of IHeart Radio.

Good morning.

This is Laura.

Welcome to the Before Breakfast podcast.

Today's tip is that you should help people see why they need

whatever you are offering. If you have the aspirin, what's their headache? Today's tip comes from the work of

Dan Meyer, a mathematics teacher educator. Meyer focuses a lot on student motivation and what scholars

have called intellectual need. How do you get kids to want and need to learn whatever math

algorithm or method you are teaching? Or as he puts it, if math is the aspirin, then how do you create the headache?

Sometimes this is a good question. I am not sure what problem the average person encounters in

his or her daily life that the cosine will solve.

But the general point is good.

If you are offering a product or service,

it behooves you to help your customers figure out what problem they have that you are solving.

You want them to see why they need you.

In my case, I help people think through time challenges they are facing.

Too much to do. Not enough time for fun.

Doing all the urgent stuff and never getting to anything important.

Guess what? I've got some ideas that just might solve these problems.

You've got a time headache, and listening to before breakfast or reading my books might make you feel better.

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