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Seattle’s history of hardware heartbreak: Big raises, high hopes, hard landings

GeekWire

GeekWire

Technology, Tech News, News

4.4116 Ratings

🗓️ 13 November 2025

⏱️ 25 minutes

🧾️ Download transcript

Summary

Seattle’s consumer-hardware ambitions are once again colliding with economic reality. The struggles of Glowforge and Rad Power Bikes echo a long regional history of big raises, high hopes, and hard landings — shaped by the pandemic, VC, and the unforgiving nature of building real products. 

GeekWire co-founders Todd Bishop and John Cook recorded this conversation for the purpose of providing the audio to an AI tool that turned the conversation into a written column that was edited and reviewed before publication. Check it out here.

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Transcript

Click on a timestamp to play from that location

0:00.0

Hi, it's Geekwire co-founder Todd Bishop here sharing something just a little bit different.

0:05.3

My colleague and fellow co-founder, John Cook, and I have been talking for a while about taking a new approach to writing columns using artificial intelligence.

0:15.1

And the idea is to sit down the two of us and discuss a topic casually and really speak with the purpose of informing

0:24.4

an AI chatbot to take what we talk about and turn it into a column. So we tried that this week

0:32.5

with a piece and just wanted to share the raw audio with you here. It's a little bit rough.

0:39.1

You'll hear some salty language

0:40.6

and some things that we did not end up

0:42.3

including in the final column,

0:43.7

but we ended up turning this audio

0:45.4

over to a few different chatbots.

0:47.9

And if you go to the link in the show notes,

0:50.2

you can see essentially what this turned into on Geekwire. So here it is our very

0:56.9

raw conversation about the checkered history of Seattle hardware and startups and all

1:03.5

the struggles they've had over the years tied to a couple of recent news events. Okay. So the

1:09.6

stories that we're focusing on today are the restructuring of

1:14.4

Glowforge, and we'll provide this to the AI, the restructuring of Glowforge and the

1:20.2

potential closure of rad power bikes. And the common thread that these two have is that they're

1:26.9

consumer-oriented hardware companies based in Seattle

1:31.1

that have seen different degrees of success.

1:34.6

You know, rad.

1:35.4

Rad, it's like it's, it's kind of like the Tesla of e-bikes.

1:41.7

But I got one word for you to start this out, John.

...

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