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The terms brand and business are often used interchangeably.

While the dictionary definitions might be similar, there is a distinct difference.

Today, we're going to start with the very basics when it comes to branding and what that entails on this side dish episode of the business buffet.

Welcome to the business buffet side dish. This is a quick snack on a specific area of business.

Today we will present a concise element you need to run your business. Remember to visit

business buffet. page or listen to wherever you get your podcasts. It's snack time.

Happy Memorial Day. I'm Phil Anderson and today we are going to talk about what really makes a brand.

Anyone can create a business, but building a brand goes far and beyond filing your LLC paperwork and opening a business checking account.

A brand is more than just a company logo or slogan, although that's certainly a place to start.

A brand is really how people feel when they see your logo or hear your name.

Whether you're starting a new business or rebranding your existing small

business, this side dish episode will give you the branding basics that will help you

establish a successful brand that will stand the test of time. Brand identity is not one

specific aspect of a business. It's comprised of multiple factors such as company values,

communication style, product offerings, logos, color palettes, and more. All of these elements

help portray your brand to the outside world. But the world's perception of those factors

ultimately becomes your brand identity.

Your brand is essentially the face of your business. Without a face, you can't stand out from the

crowd. Companies need a brand to differentiate themselves in crowded markets. Branding builds

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