Welcome to another episode of the Business Buffet Ingredients, where we ask the experts questions

that serve up a business and life-growing feast. Pull up a chair and get ready to eat Hardy

in business because the business buffet is now open.

I met today's guest more than 17 years ago when I worked as director of the trade show

division at Acme Scenic and Display in Portland, Oregon.

Mel White received his bachelor's degree in English and business management, his master's degree

in English and an MBA with a discipline in marketing

and communications. Mel has been involved in the trade show industry since before 1996,

but for the last 15 years, he has served as VP of marketing and business development for

classic exhibits headquartered in Portland, Oregon.

While Mel is the expert of experts when it comes to trade show exhibiting in sales

in the exhibiting environment, Mel also has a background in digital sales and marketing

and understands the digital world we live in today. I felt his perspective on today's topic would bring a unique slant critical to your business

growth as we all face turbulent waters with today's digital marketing arena.

Thank you, Mel, for agreeing to spend some time helping my listeners get reacquainted with the trade show exhibiting.

Thank you, Ed. I appreciate being here. I'd love to say that your introduction makes me feel like I have a lot of experience, but also makes me feel kind of a little.

That happens after so many years, right?

It does.

You know, hopefully I picked up some wisdom along the way.

That's what we hope for, right?

So over the last 20 years,

what has been the most noticeable change in trade show exhibiting?

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