As we head out of the lockdown step-by-step slow and methodical, the countdown is on to develop your marketing strategies so you hit the ground running.

No pressure or anything, but this is important stuff.

On this side dish episode of the business buffet, I will outline some do's and don'ts when it comes to marketing to help you build and execute a winning marketing

strategy out of the lockdown period and beyond. Welcome to the business buffet side dish. This is a

quick snack on a specific area of business. Today we will present a concise element you need to run

your business. Remember to visit business buffet.page. page or listen to wherever you get your podcast.

It's snack time.

Welcome to another side dish. I'm Phil Anderson, and today I'm going to walk you through some do's and don'ts when it comes to marketing.

However, your business has been affected by COVID-19,

hopefully you've continued to market. Now let's get started. Do focus on your customer's needs.

First things first, your marketing strategy must focus on your customer's needs and not just on

your service or product. This is the golden rule of

marketing. Your mindset should be on how your customers can best benefit from what you are offering,

because your business is here to fulfill their needs and to provide them with a solution to

their problems. Once you are able to do that, your odds of creating brand loyalty and returning customers

improves greatly.

Don't forget to study your market.

It's always good to have a strong understanding of your industry, competition, and demographics.

Knowing the data behind who and what performs well and why will inevitably

influence your own marketing strategy while saving you time and money in the long run.

Do implement a strong social media strategy. Obviously, this is near and dear to my heart. In this day and age,

it is essential for companies to have a social media presence. In terms of social media networks,

...