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Business Buffet

MD036 - Human-Centered Marketing

Business Buffet

Ed Bejarana

Marketing, Business, Business Strategies, Entrepreneurship, Business Tips, Small Business, Leadership

1981 Ratings

🗓️ 12 May 2020

⏱️ 42 minutes

🧾️ Download transcript

Summary

In recent weeks we have discussed the importance of giving of yourself as well as being yourself, in your business. This is more true now than ever before. With the lockdown in the early stages of loosening its grip throughout America, small businesses...

Transcript

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0:00.0

Massage therapy is used by millions of people who want to feel better and live better.

0:07.3

Get back to doing what you love.

0:09.4

Visit A.YA Massagecda.com to schedule your appointment.

0:15.0

Abandon your aches massage.

0:17.0

Relief.

0:18.2

Relax.

0:19.4

Refresh.

0:20.8

In recent weeks, we have discussed the importance of giving of yourself as well as being

0:26.8

yourself in your business.

0:28.7

This is more true now than ever before.

0:32.1

With a lockdown in the early stages of loosening its grip throughout America, small businesses are having to look

0:39.0

to different ways of gaining back the attention of the consumer or face possibly closing their

0:45.4

doors. Since the creation of the always evolving social media, it's becoming more and more

0:53.0

clear that small business has to get their message out in a more human way.

0:58.9

On Thursday, in an ingredients episode, we will talk with Mark Schaefer, a true human-centered marketing expert.

1:07.6

Mark says, technology has created new ways to help customers discover, share, and discuss their

1:13.7

favorite products. In fact, most of our marketing is occurring without us through shares on

1:20.0

social platforms. Today, the customers are the marketing department. We can't buy our way into these

1:26.8

conversations. We have to earn our way

1:29.7

in with a new business approach that appeals to constant human truths. Business of the past

1:37.2

were built on advertising impressions. Today they are built on human impressions that help customers

1:43.5

believe, belong, and find meaning. Today, Ed are built on human impressions that help customers believe, belong, and find meaning.

...

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